Studying the Impact of Product Packaging in a Virtual Store Environment
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 2,374
- 试验地点
- 2
- 主要终点
- Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1)
研究概览
简要总结
Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an online virtual convenience store.
Participants: Participants will consist of approximately 2,500 individuals 18 and older with at least one child ages 1-5. The child 1-5 who had their birthday most recently must have consumed at least one fruit drink in the previous week. Additionally, they will live in the United States and identify as non-Hispanic black, non-Hispanic white, or Hispanic. The panel research company Kantar will recruit individuals from its pool of potential individuals.
Procedures (methods): The investigators will randomize participants to one of 12 versions of a virtual convenience store (iShoppe) and then the participants will complete two shopping tasks in the store. They will select two beverages (task 1) for their child 1-5 who had their birthday most recently, and they will select a snack (task 2) for that same child. After completing the shopping tasks, the participant will complete a survey in Qualtrics. The survey will ask a series of questions about the beverages and snacks (e.g., perceived healthfulness, perceived appeal, intentions to consume products). Questions will also include standard demographic and health related variables.
详细描述
There are major racial-ethnic disparities in the US childhood obesity epidemic. Among children age 1-5 years, Black children are twice as likely to be obese and Latino children are three times as likely to be obese compared to White children. Sugar-sweetened beverage (SSB) and processed food consumption are major drivers of the childhood obesity epidemic, and an important driver of racial-ethnic obesity disparities. Policies to reduce marketing and require warning labels are important strategies for improving health outcomes among US parents and children at risk for obesity. Understanding the impact of nutrition claims on fruit drink purchases among Black and Latino parents is especially important given pre-existing disparities in early childhood SSB consumption and obesity. However, little is known about the relationship between nutrition claims and SSB purchases among racial-ethnic minorities. Thus, it is important to understand the effect of nutrition claims on racial-ethnic minority parents' purchases of fruit drinks. Another key research gap relates to the impact of warning labels for processed food among this population. Thus, in this study the investigators also aim to test warning labels on food/snack products as part of this study.
Setting: The trial will take place in a virtual convenience store setting created for researchers to examine how store and product characteristics influence consumer purchases in a controlled but realistic environment.
Recruitment: Participants will be recruited online through Kantar's currently available panel participants. Interested potential participants will complete a screener online, and if they are eligible, they will be redirected to the consent form.
Informed consent: Participants will view an online consent form prior to participating in the study, They will acknowledge their consent by proceeding onto the study.
Randomization: After acknowledging consent, participants will be randomized to one of 12 versions of the store(see trial arms). Participants will have an equal chance to be randomized to one of the arms of the store.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Prevention
- 盲法
- Single (Participant)
入排标准
- 年龄范围
- 18 Years 至 99 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Be 18 years or older
- •Currently reside in the US
- •Be a Kantar panel member
- •have at least one child aged 1-5
- •Child 1-5 with the most recent birthday must have consumed at least one fruit drink in the previous week (7 days)
- •Self-identify as non-Hispanic white, non-Hispanic black, or Hispanic any race
排除标准
- 未提供
研究组 & 干预措施
Claim 1 beverage, graphic snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Graphic warning (Behavioral)
Claim 2 beverage, graphic snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 2 beverage, control snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Control snack: barcode label (Behavioral)
Claim 3 beverage, text snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Control beverage, text snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Control Drink: No nutrition claim (Behavioral)
Control beverage, text snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Text warning (Behavioral)
Control beverage, control snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Control Drink: No nutrition claim (Behavioral)
Control beverage, control snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Control snack: barcode label (Behavioral)
Control beverage, graphic snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Control Drink: No nutrition claim (Behavioral)
Control beverage, graphic snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Graphic warning (Behavioral)
Claim 1 beverage, text snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 1 beverage, text snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Text warning (Behavioral)
Claim 1 beverage, control snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 1 beverage, control snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Control snack: barcode label (Behavioral)
Claim 1 beverage, graphic snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 2 beverage, text snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 2 beverage, text snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Text warning (Behavioral)
Claim 2 beverage, control snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 2 beverage, graphic snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Graphic warning (Behavioral)
Claim 3 beverage, text snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Text warning (Behavioral)
Claim 3 beverage, control snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 3 beverage, control snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a barcode label (control label) (task 2).
干预措施: Control snack: barcode label (Behavioral)
Claim 3 beverage, graphic snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental Drink: Nutrition claim on fruit drinks (Behavioral)
Claim 3 beverage, graphic snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
干预措施: Experimental snack: Graphic warning (Behavioral)
结局指标
主要结局
Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1)
时间窗: During virtual shopping task which will last ~5 minutes
Measured as percent of participants selecting grape-flavored fruit drink rather than 100% grape juice (objectively measured).
Percent of Participants Who Selected the Lower Sugar Granola Snack (Snack Experimental Task 2)
时间窗: During virtual shopping task which will last ~5 minutes
Measured as percent of participants selecting lower sugar granola snack rather than higher sugar granola snack (objectively measured).
次要结局
- Number of Teaspoons of Added Sugar Participants Think the Fruit Drink Contains (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Mean Percent of Fruit Juice That Participants Believe the Fruit Drink Contains (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Perceived Misleadingness of Fruit Drink (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Who Misperceive That the Fruit Drink Does Not Have Added Sugar (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Who Misperceive That the Fruit Drink is 100% Fruit Juice (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Perceived Appeal of Fruit Drink (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Intentions to Consume the Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Social Reactions to Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Perceived Product Healthfulness of Fruit Drink for Child's Daily Consumption (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Who Selected Apple-flavored Fruit Drink (Fruit Drink Experimental Task 1)(During virtual shopping task which will last ~5 minutes)
- Interest in Giving the Fruit Drink to One's Child (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Interest in Consuming the Fruit Drink (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Relative Harm of the Fruit Drink Compared to Soda (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Relative Harm of the Fruit Drink Compared to 100% Fruit Juice (Fruit Drink Experimental Task 1)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Perceived Product Healthfulness of Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Intentions to Purchase the Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Thinking About the Health Effects of the Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Product Appeal of Snack for One's Child (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Participant Intentions to Give Snack to One's Child (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Snack Grabbed the Participant's Attention (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Able to Identify the Healthier Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Able to Identify the Snack With Higher Amount of Added Sugar (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Who Intend to Purchase the Snack With Higher Added Sugar (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Perceived Message Effectiveness of Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Percent of Participants Who Learned Something New About the Snack (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)
- Label on Snack Makes Participant Feel Scared (Snack Experimental Task 2)(13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.)