Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 1,487
- 试验地点
- 1
- 主要终点
- Smoking Cessation
研究概览
简要总结
The research study, "Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective "Digital Intervention for Smoking Cessation".
详细描述
S2S has many innovations that are designed to utilize the power of peers and social networks for dissemination. These include: Peer recruitment: Tools to facilitate smokers' recruiting their peers to increase Decide2Quit access; and a recommender computer tailored health communication (recommender CTHC): a Complex machine learning algorithm (recommender systems) that uses smokers' feedback (explicit and implicit) in the current and prior studies to adapt its selection of messages to smokers.
Using a 2×2 factorial design, the study will compare individually and collectively the enhancements (recruitment, use, and effectiveness) offered by the S2S functions over the standard version of Decide2Quit (online recruitment and standard CTHC), an active comparison group.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Factorial
- 主要目的
- Treatment
- 盲法
- Double (Participant, Investigator)
入排标准
- 年龄范围
- 18 Years 至 —（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •18 years of Age or older
- •Current smoker
排除标准
- •Under 18 years of age
- •Non-smoker
研究组 & 干预措施
Fully enhanced
Peer recruitment and recommender CTHC
干预措施: Peer Recruitment (Other)
Recommender CTHC only
Recommender CTHC and standard online recruitment
干预措施: Recommender CTHC (Behavioral)
Recommender CTHC only
Recommender CTHC and standard online recruitment
干预措施: Standard Online Recruitment (Other)
Fully enhanced
Peer recruitment and recommender CTHC
干预措施: Recommender CTHC (Behavioral)
Peer recruitment only
Peer recruitment and standard CTHC
干预措施: Standard CTHC (Behavioral)
Peer recruitment only
Peer recruitment and standard CTHC
干预措施: Peer Recruitment (Other)
Standard
Standard online recruitment and standard CTHC
干预措施: Standard CTHC (Behavioral)
Standard
Standard online recruitment and standard CTHC
干预措施: Standard Online Recruitment (Other)
结局指标
主要结局
Smoking Cessation
时间窗: At 6 months post registration
Smoking cessation measured by the 7-day point prevalence question: Six month, 7-day point prevalence : Do you currently smoke cigarettes (smoked even 1 puff in the last 7 days)? * Yes * No * Don't know/not sure * Refused
次要结局
- Change in the Number of Cigarettes Smoked(At 6 months post registration)
- Repeated Use of Decide2Quit Functions(Throughout study (tracked for 6 months post registration))
- Recruitment of African Americans(At Baseline Registration)
- Recruitment Time(At Baseline Registration)
研究者
Rajani Sadasivam
Associate Professor
University of Massachusetts, Worcester