Influence of Social Media Ads on Food Choice
Not Applicable
Completed
- Conditions
- Food Choices
- Interventions
- Behavioral: Racially Congruent AdsBehavioral: Racially Incongruent Ads
- Registration Number
- NCT05380505
- Lead Sponsor
- NYU Langone Health
- Brief Summary
This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.
- Detailed Description
This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack
Recruitment & Eligibility
- Status
- COMPLETED
- Sex
- All
- Target Recruitment
- 1252
Inclusion Criteria
- adolescent (13-17 years of age)
- who identifies as only non-Latino White or only Black/African American
- who logs into Facebook once daily
- who can read and speak English
Exclusion Criteria
- participants who do not meet all criteria described above.
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- FACTORIAL
- Arm && Interventions
Group Intervention Description Condition 1: Race Congruent Ads Racially Congruent Ads Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study. Condition 2: Race Incongruent Ads Racially Incongruent Ads Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
- Primary Outcome Measures
Name Time Method Number of Calories Purchased 15 minutes
- Secondary Outcome Measures
Name Time Method Attitude Toward Ad 15 minutes Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.
Time Spent Viewing Ad 15 minutes Time spend viewing ad.
Trial Locations
- Locations (1)
NYU Langone Health
🇺🇸New York, New York, United States