Influence of Social Media Ads on Food Choice

Not Applicable

Completed

• Conditions: Food Choices

• Registration Number: NCT05380505
• Lead Sponsor: NYU Langone Health

Brief Summary

This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

Detailed Description

This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack

Study Timeline

• Study Start: 2022-03-16
• Study First Submitted: 2022-05-14
• Study First Submitted QC: 2022-05-14
• Study First Posted: 2022-05-19
• Primary Completion: 2023-03-04
• Study Completion: 2023-03-04
• Results First Submitted: 2024-03-04
• Results First Submitted QC: 2024-03-04
• Results First Posted: 2024-08-15
• Status Verified: 2025-05
• Last Update Submitted: 2025-05-06
• Last Update Posted: 2025-05-16

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 1252

Inclusion Criteria

• adolescent (13-17 years of age)
• who identifies as only non-Latino White or only Black/African American
• who logs into Facebook once daily
• who can read and speak English

Exclusion Criteria

• participants who do not meet all criteria described above.

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: FACTORIAL

Primary Outcome Measures

Name	Time	Method
Number of Calories Purchased	15 minutes

Secondary Outcome Measures

Name	Time	Method
Time Spent Viewing Ad	15 minutes	Time spend viewing ad.
Attitude Toward Ad	15 minutes	Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.

Trial Locations

Locations (1)

NYU Langone Health; 🇺🇸 New York, New York, United States