Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,252
- 试验地点
- 1
- 主要终点
- Number of Calories Purchased
研究概览
简要总结
This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.
详细描述
This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Factorial
- 主要目的
- Prevention
- 盲法
- Double (Participant, Investigator)
入排标准
- 年龄范围
- 13 Years 至 17 Years（Child）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •adolescent (13-17 years of age)
- •who identifies as only non-Latino White or only Black/African American
- •who logs into Facebook once daily
- •who can read and speak English
排除标准
- •participants who do not meet all criteria described above.
研究组 & 干预措施
Condition 1: Race Congruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
干预措施: Racially Congruent Ads (Behavioral)
Condition 2: Race Incongruent Ads
Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
干预措施: Racially Incongruent Ads (Behavioral)
结局指标
主要结局
Number of Calories Purchased
时间窗: 15 minutes
次要结局
- Attitude Toward Ad(15 minutes)
- Time Spent Viewing Ad(15 minutes)