The Effect of Watching Mukbang on the Desire to Eat

Not Applicable

Completed

• Conditions: Mukbang
• Interventions: Other: watch a mukbang; Other: watch a non-food video

• Registration Number: NCT04212104
• Lead Sponsor: Cornell University

Brief Summary

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Detailed Description

Not available

Study Timeline

• Study Start: 2018-07-05
• Primary Completion: 2018-11-30
• Study Completion: 2019-02-01
• Status Verified: 2019-12
• Study First Submitted: 2019-12-24
• Study First Submitted QC: 2019-12-24
• Study First Posted: 2019-12-26
• Last Update Submitted: 2019-12-27
• Last Update Posted: 2020-01-02

Recruitment & Eligibility

• Status: COMPLETED
• Sex: Female
• Target Recruitment: 144

Inclusion Criteria

• Female, English native speakers

Exclusion Criteria

• Male, English is not mother language

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
watch mukbang	watch a mukbang	participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12)
watch non-food content video	watch a non-food video	participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12).

Primary Outcome Measures

Name	Time	Method
desire to eat dim sum	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)	participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum.
satiation	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)	participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied.
disgust	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)	participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust
desire to eat fruits or vegetables	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)	participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable.

Trial Locations

Locations (1)

Cornell University; 🇺🇸 Ithaca, New York, United States