A Social Media Intervention for Risky Drinking

Not Applicable

Completed

• Conditions: Drinking Behavior
• Interventions: Behavioral: Social media messaging

• Registration Number: NCT04721925
• Lead Sponsor: University of Michigan

Brief Summary

This study is being completed to pilot prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

Detailed Description

Not available

Basic Information
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Recruitment & Eligibility
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Study & Design
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Trial Locations

Study Timeline

• Study First Submitted: 2021-01-19
• Study First Submitted QC: 2021-01-19
• Study First Posted: 2021-01-25
• Study Start: 2021-02-23
• Primary Completion: 2022-07-13
• Study Completion: 2022-09-17
• Results First Submitted: 2023-03-16
• Status Verified: 2023-04
• Results First Submitted QC: 2023-04-10
• Last Update Submitted: 2023-04-10
• Results First Posted: 2023-05-03
• Last Update Posted: 2023-05-03

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 102

Inclusion Criteria

• Reside in the United States of America (USA)
• Be able to read English, view, and click on a social media advertisement.
• Self-reported past-month high-intensity drinking (HID)
• Regular Snapchat use (at least 3 days/week).

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Exclusion Criteria

• If they fail identity verification based on: 1) internet protocol address (IP), 2) survey time completion, 3) repeat attempts, and 4) survey responses.

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Social media messaging	Social media messaging	Health coaching via social media for 8 weeks

Primary Outcome Measures

Name	Time	Method
Feasibility of the Intervention (Completion)	8 weeks	% of participants who remain connected to intervention account at 8 weeks (end of intervention) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
Intervention Acceptability	2 months	Study-specific acceptability rating completed by participants (% with a positive rating, higher % is better): Item wording: Overall, how did you feel about Snapchatting with the team? Response options: Disliked it a lot, Disliked it, Neutral, Liked it/Liked it a lot; There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
Feasibility of the Intervention (Engagement)	During the 8 week intervention delivery period	% of participants engaging in the intervention (at least one reply) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.

Trial Locations

Locations (1)

University of Michigan; 🇺🇸 Ann Arbor, Michigan, United States