Evaluation of Postcard Mailers Enhanced With Behavioral Nudges to Promote Mammogram Screening
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,342
- 试验地点
- 2
- 主要终点
- Mammogram Completion at 6 months (2020)
研究概览
简要总结
In this evaluation, 3 different versions of mailers promoting annual mammograms are being sent to women on the month of their 50th and 64th birthdays. The researchers hypothesize that the use of behavioral nudges in the mailers should lead to increased uptake in mammogram screening.
详细描述
Mammogram screening for women, starting at age 50, can significantly reduce the risk of complications due to breast cancer. As part of an existing outreach campaign, the health system mails a postcard and small gift (pink socks) to women on the month of their 50th and 64th birthdays to promote annual mammogram screening.
The researchers are evaluating two new versions of the mailers against a standard mailer to see which version leads to greater uptake in mammograms. The new mailers have content that applies behavioral nudge theory - specifically, loss frames and fear appeals - to encourage taking action. One of the two new versions does not include the small gift, to test whether its inclusion or exclusion has any effect on mammogram screening.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Factorial
- 主要目的
- Screening
- 盲法
- Double (Participant, Care Provider)
盲法说明
Participants and providers are not aware of the different mailer versions.
入排标准
- 年龄范围
- 50 Years 至 64 Years（Adult）
- 性别
- Female
- 接受健康志愿者
- 是
入选标准
- •Female Geisinger Health Plan members turning 50 and 64 in that month
- •For the 2020 campaign, birthdays from June 2020 (as opposed to August 2020) will be included due to a temporary suspension of the outreach program due to the COVID-19 pandemic since June
- •For the pre-post examination of the 2019 campaign, all months in that year will be included
排除标准
- •Members who are on the do not contact list at Geisinger Health Plan
结局指标
主要结局
Mammogram Completion at 6 months (2020)
时间窗: 6 months from intervention start date
Binary variable indicating whether a mammogram was completed
次要结局
- Mammogram Completion at 12 months (2020)(12 months from intervention start date)
- Breast Cancer Diagnosis at 6 months (2020)(6 months from intervention start date)
- Breast Cancer Diagnosis at 12 months (2020)(12 months from intervention start date)
- Emergency Department Visits at 12 months (2020)(12 months from intervention start date)
- Obstetrician-Gynecologist Visits at 12 months (2020)(12 months from intervention start date)
- Emergency Department Visits at 6 months (2020)(6 months from intervention start date)
- Primary Care Provider Visits at 12 months (2020)(12 months from intervention start date)
- Primary Care Provider Visits at 6 months (2020)(6 months from intervention start date)
- Obstetrician-Gynecologist Visits at 6 months (2020)(6 months from intervention start date)
研究者
Amir Goren
Program Director, Behavioral Insights Team
Geisinger Clinic