Precision Nudging Drives Wellness Visit Attendance at Scale

Not Applicable

Completed

• Conditions: Prevention; Well Visit; Women's Health; Annual Visit; Health Behavior
• Interventions: Other: Precision nudging; Other: Standard of care

• Registration Number: NCT05509049
• Lead Sponsor: Lirio

Brief Summary

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

Detailed Description

Not available

Study Timeline

• Study First Submitted: 2022-08-17
• Study First Submitted QC: 2022-08-17
• Study First Posted: 2022-08-19
• Study Start: 2022-09-07
• Status Verified: 2024-01
• Primary Completion: 2024-01-09
• Study Completion: 2024-01-09
• Last Update Submitted: 2024-01-16
• Last Update Posted: 2024-01-17

Recruitment & Eligibility

• Status: COMPLETED
• Sex: Female
• Target Recruitment: 30068

Inclusion Criteria

• Patient of health care system.
• Visit with OBGYN office in the last 36 months.
• OBGYN office provider is a Women's Wellness group approved provider.

Exclusion Criteria

• Completed a women's wellness within the last 366 days.
• Upcoming women's wellness appointment.
• Had a childbirth episode (e.g., C-section vaginal delivery, or other event, including stillbirth) within the last 3 months or has a pregnancy due date in the future.
• Unsubscribed.

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Treatment	Precision nudging	Behavioral science and reinforcement learning-driven hyper-personalized messages
Control	Standard of care	Standard of care message

Primary Outcome Measures

Name	Time	Method
Proportion of participants who scheduled a well woman visit	12 months
Proportion of participants who attended a well woman visit	12 months
Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)	12 months

Secondary Outcome Measures

Name	Time	Method
Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)	12 months

Trial Locations

Locations (1)

Rochester Regional Health; 🇺🇸 New York, New York, United States