Email Campaign to Encourage Patients to Complete Sign-up Process for Geisinger's Patient Portal
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 14,099
- 试验地点
- 1
- 主要终点
- Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment
研究概览
简要总结
The purpose of the current study is to test different email messages to determine the most effect way of promoting enrollment in Geisinger's patient portal, called myGeisinger.
详细描述
Online patient portals are convenient tools that improve patient access to healthcare services while often reducing burden to both patients and providers. However, fewer than half of patients have enrolled in Geisinger's patient portal, myGeisinger.
The purpose of the current study is to assess what kind of messaging improves the effectiveness of an email campaign targeted at enrolling patients into Geisinger's online patient portal, called myGeisinger. Currently, Geisinger sends an email every month to patients who have started but not completed the enrollment process (they have had an activation code generated but have not yet used that code to enroll). This study will A/B test 5 email messages to assess if they perform better than the current standard email message.
Performance will be assessed based on whether patients open the email, click on the myGeisinger enrollment link, and enroll in myGeisinger. Statistical analyses will employ generalized linear models with a binary distribution and log-link function.
研究设计
- 研究类型
- Observational
- 观察模型
- Case Control
- 时间视角
- Prospective
入排标准
- 年龄范围
- 18 Years 至 88 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 否
入选标准
- •Geisinger patients whose myGeisinger status is "Pending", meaning an activation code has been generated for them, but they have not completed activation
排除标准
- •Patients without email addresses on file
- •Patients who received emails from this monthly myGeisinger marketing campaign within the last 2 months
结局指标
主要结局
Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment
时间窗: 8-10 days post-intervention
Whether email was opened (yes / no)
Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment
时间窗: 8-10 days post-intervention
Whether the patient enrolled in myGeisinger (yes / no)
Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment
时间窗: 8-10 days post-intervention
Whether the link / button to start the activation process was clicked (yes / no)
次要结局
- Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment(32-35 days post-intervention)
- Email Opened: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)(32-35 days post-intervention)
- Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment(32-35 days post-intervention)
- Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment(32-35 days post-intervention)
- Enrollment: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)(32-35 days post-intervention)
- Link Clicked: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)(32-35 days post-intervention)
研究者
Amir Goren
Program Director, Behavioral Insights Team
Geisinger Clinic