Examining Perceptions and Brand Approaches for the Canadian 24-Hour Movement Guidelines for Adults
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 247
- 试验地点
- 2
- 主要终点
- Change in participants self-efficacy to meet Guidelines measured using the Multi-Dimensional Self-efficacy for Exercise Scale (adapted, scale 0-10; 0=not at all confident, 10=extremely confident) following pre and post exposure to promotional materials.
研究概览
简要总结
The main objective of the proposed research is to experimentally test and inform the most effective brand attributes that is to be featured in the forthcoming Canadian 24-Hour Movement Guidelines for Adults. Specifically, there are two main objectives. The first objective is to determine the most preferred tagline associated with the new Guidelines among a sample of Canadian adults. The second objective is to experimentally test if this new attribute fosters stronger perceptions of self-efficacy among an adult sample, when compared to previous threshold-based approaches.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 64 Years（Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •between 18-64 years
排除标准
- •cannot read/write in English
- •already self-reported meeting Guideline recommendations for all three behaviours (physical activity, sedentary behaviour, and sleep)
- •self-reported medical condition and/or sleep condition that would prevent individual from meeting the Guideline recommendations
结局指标
主要结局
Change in participants self-efficacy to meet Guidelines measured using the Multi-Dimensional Self-efficacy for Exercise Scale (adapted, scale 0-10; 0=not at all confident, 10=extremely confident) following pre and post exposure to promotional materials.
时间窗: 3 time points: measuring change from baseline, immediately after viewing message, 2-week follow up
次要结局
未报告次要终点
研究者
Dr. Amy Latimer-Cheung, PhD
Professor
Queen's University