Can Mass Media Campaigns Reduce Child Mortality

Not Applicable

Completed

• Conditions: Diarrhoea; Malaria; Under-nutrition; Pneumonia; Breastfeeding
• Interventions: Behavioral: Local radio campaign to reduce under-five child mortality

• Registration Number: NCT01517230
• Lead Sponsor: London School of Hygiene and Tropical Medicine

Brief Summary

A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Detailed Description

The evaluation is conducted in 14 geographical locations throughout Burkina Faso. Seven of these 14 clusters have been randomly allocated to receive the mass media intervention while the remaining 7 clusters will serve as controls.

Data collection includes household surveys in all 14 clusters at three "key" times:

* At baseline: Before the implementation of the intervention, between December 2011 and February 2012 to measure the current level of child mortality and evaluate current knowledge and behaviours of relevance to child health.

* At midline: Fifteen months after implementation of the intervention to evaluate the coverage of the intervention (in the intervention clusters) and, in each cluster, knowledge and behaviours.

* At endline: Two and a half years after implementation of the intervention to evaluate intervention coverage (in the intervention clusters), knowledge and behaviours and child mortality.

Study Timeline

• Study First Submitted: 2012-01-09
• Study First Submitted QC: 2012-01-20
• Study First Posted: 2012-01-25
• Study Start: 2012-03
• Primary Completion: 2015-04
• Study Completion: 2015-04
• Status Verified: 2015-05
• Last Update Submitted: 2015-05-19
• Last Update Posted: 2015-05-20

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 100000

Inclusion Criteria

• Residence in study clusters

Exclusion Criteria

• None

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
intervention	Local radio campaign to reduce under-five child mortality	seven clusters where radio media campaign will be broadcast.

Primary Outcome Measures

Name	Time	Method
Post neonatal under-five all cause mortality	1 year

Secondary Outcome Measures

Name	Time	Method
Under-5 child all cause mortality	1year
Preventive behaviours for main causes of under-five children mortality	1 year	1. Antenatal consultations during the last pregnancy which lasts more than 6 months and place of delivery; 2. Breastfeeding practices for the youngest under-five child; 3. Behaviours to prevent cases of diarrhoea and malaria in the youngest under-five child
Knowledge	30-36 months after the start of the intervention	1. Knowledge about danger signs during pregnancy, delivery and in young ill children; 2. Knowledge about preventive measure against malaria during pregnancy; 3. Knowledge about recommended breastfeeding behaviours; 4. Knowledge about transmission of malaria and diarrhoea; 5. Knowledge about health care seeking behaviours in young children suffering from diarrhoea, bad cough
Cost-effectiveness of mass media campaigns in terms of dollars per disability-adjusted life year (DALY) averted	1 year
Curative behaviours for main causes of under-five children mortality	15 days	Health care behaviours to treat cases of diarrhoea, fever, cough and respiratory difficulties in the youngest under-five child during the 15 previous days

Trial Locations

Locations (1)

Centre Muraz; 🇧🇫 Bobo-Dioulasso, Burkina Faso