Evaluation of the Media Detective Program for Elementary School-Aged Children to Prevention Substance Use

Not Applicable

Completed

• Conditions: Alcohol Drinking; Tobacco Smoking
• Interventions: Behavioral: Media Detective

• Registration Number: NCT01060852
• Lead Sponsor: Innovation Research & Training

Brief Summary

The purpose of this study was to determine whether a media literacy education program taught be teacher to late elementary school students (grades 3-5) positively affected students' critical thinking skills and substance use-related health outcomes.

Detailed Description

Media Detective is a 10-lesson elementary school, substance abuse prevention program developed based upon the Message Interpretation Processing model designed to increase children's critical thinking skills about media messages and reduce intent to use tobacco and alcohol products. The purpose of this study was to conduct a short-term randomized controlled trial study to evaluate the effectiveness of Media Detective for achieving these goals.

Study Timeline

• Study Start: 2006-03
• Primary Completion: 2007-06
• Study Completion: 2007-06
• Study First Submitted: 2010-01-29
• Study First Submitted QC: 2010-02-01
• Study First Posted: 2010-02-02
• Status Verified: 2014-04
• Last Update Submitted: 2014-04-10
• Last Update Posted: 2014-04-11

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 679

Inclusion Criteria

• Must be able to read and write in English

Exclusion Criteria

• None

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Media Detective	Media Detective	10-lesson elementary school, substance use prevention program developed based upon the Message Interpretation Processing model designed to increase children's critical thinking skills about media messages and reduce intent to use tobacco and alcohol products.

Primary Outcome Measures

Name	Time	Method
Intent to alcohol or tobacco products	2 weeks: pretest and posttest

Secondary Outcome Measures

Name	Time	Method
Media deconstruction skills	2 weeks: pretest and posttest
Understanding of the persuasive intent of advertising	2 weeks: pretest and posttest
Interest in alcohol-branded merchandise	2 weeks: pretest and posttest
Self-efficacy to refuse offers to use alcohol or tobacco products	2 weeks: pretest and posttest

Trial Locations

Locations (1)

innovation Research & Training; 🇺🇸 Durham, North Carolina, United States