Message Framing and Policy Support for Front-of-package Labeling

Not Applicable

Recruiting

• Conditions: Diet, Healthy
• Interventions: Behavioral: Exposure to industry framing message; Behavioral: Exposure to healthier choices framing message; Behavioral: Exposure to information framing message

• Registration Number: NCT06296342
• Lead Sponsor: University of North Carolina, Chapel Hill

Brief Summary

This study aims to assess whether different message framing about front-of-package labeling policies elicits more policy support than the control (no framing) among Latino and limited English proficiency populations. The study also seeks to identify which message framing elicits the most policy support.

Detailed Description

Participants will complete a between-subjects online randomized experiment. Participants will be randomized to 1 of 4 arms: 1) No framing (control), 2) Information framing, 3) Healthier choices framing, and 4) Industry framing. In each arm, participants will view 1 message developed for their randomly assigned arm and indicate their policy support.

Study Timeline

• Study First Submitted: 2024-02-28
• Study First Submitted QC: 2024-02-28
• Study First Posted: 2024-03-06
• Status Verified: 2024-08
• Study Start: 2024-08-09
• Last Update Submitted: 2024-08-23
• Last Update Posted: 2024-08-27
• Primary Completion: 2024-09
• Study Completion: 2024-09

Recruitment & Eligibility

• Status: RECRUITING
• Sex: All
• Target Recruitment: 4000

Inclusion Criteria

• Identifying as Latino or Hispanic
• Ages 18-55 years old
• Residing in the United States

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Exclusion Criteria

• Not identifying as Latino or Hispanic
• Less than 18 or greater than 55 years old
• Not residing in the United States

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Industry framing	Exposure to industry framing message	Participants will view one message that frames the objective of the front-of-package labeling policy as encouraging the food industry to make healthier products.
Healthier choices framing	Exposure to healthier choices framing message	Participants will view one message that frames the objective of the front-of-package labeling policy as encouraging consumers to make healthier choices.
Information framing	Exposure to information framing message	Participants will view one message that frames the objective of the front-of-package labeling policy as providing nutritional information.

Primary Outcome Measures

Name	Time	Method
Support for the front-of-package labeling policy, proportion	During exposure to intervention (i.e., message about policy), assessed during one-time online 10-minute survey.	Policy support will be assessed with 1 item: "How much would you support or oppose this policy?" This item will be measured on a 4-point scale ranging from (1) "Strongly oppose this policy" to (4) "Strongly support this policy", where higher scores indicate higher support for the front-of-package labeling policy. The final outcome will be dichotomized so that 0=Oppose this policy and 1=Support this policy.

Trial Locations

Locations (1)

The University of North Carolina at Chapel Hill's Gillings School of Global Public Health; 🇺🇸 Chapel Hill, North Carolina, United States