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Message Framing and Policy Support for Front-of-package Labeling

Not Applicable
Completed
Conditions
Diet, Healthy
Registration Number
NCT06296342
Lead Sponsor
University of North Carolina, Chapel Hill
Brief Summary

This study aims to assess whether different message framing about front-of-package labeling policies elicits more policy support than the control (no framing) among Latino and limited English proficiency populations. The study also seeks to identify which message framing elicits the most policy support.

Detailed Description

Participants will complete a between-subjects online randomized experiment. Participants will be randomized to 1 of 4 arms: 1) No framing (control), 2) Information framing, 3) Healthier choices framing, and 4) Industry framing. In each arm, participants will view 1 message developed for their randomly assigned arm and indicate their policy support.

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
4107
Inclusion Criteria
  • Identifying as Latino or Hispanic
  • Ages 18-55 years old
  • Residing in the United States
Exclusion Criteria
  • Not identifying as Latino or Hispanic
  • Less than 18 or greater than 55 years old
  • Not residing in the United States

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Primary Outcome Measures
NameTimeMethod
Support for the front-of-package labeling policy, proportionDuring exposure to intervention (i.e., message about policy), assessed during one-time online 10-minute survey.

Policy support will be assessed with 1 item: "How much would you support or oppose this policy?" This item will be measured on a 4-point scale ranging from (1) "Strongly oppose this policy" to (4) "Strongly support this policy", where higher scores indicate higher support for the front-of-package labeling policy. The final outcome will be dichotomized so that 0=Oppose this policy and 1=Support this policy.

Secondary Outcome Measures
NameTimeMethod

Trial Locations

Locations (1)

The University of North Carolina at Chapel Hill's Gillings School of Global Public Health

🇺🇸

Chapel Hill, North Carolina, United States

The University of North Carolina at Chapel Hill's Gillings School of Global Public Health
🇺🇸Chapel Hill, North Carolina, United States

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