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mHealth Behavioural Intervention to Increase Breast Cancer Screening Rates Among Members of the Public

Not Applicable
Terminated
Conditions
Breast Neoplasm Female
Interventions
Behavioral: Standard Health Communication Intervention
Behavioral: Behavioural Change Health Communication Intervention
Registration Number
NCT06293508
Lead Sponsor
Clinical Research Centre, Malaysia
Brief Summary

Late-stage presentation of breast cancer cases are on the rise in Malaysia. Encouraging breast screening practices can assist in early breast cancer detection. Literature has proven that behavior interventions in the form of behavior change health communication using social messaging applications is a viable strategy and potentially effective at motivating breast cancer screening among the public. Such studies are scarce in the South East Asian region, particularly in Malaysia, which is the prime motivation for the current study,

Based on this promising prospect, a randomized controlled trial will be designed to study the effects of applying persuasive health communication materials to initiate behavior change among a group of Malaysian women. Materials are delivered in the form of a health communication program over a social messaging application to promote breast cancer screening practices, which is either a clinical breast examination, or a mammogram. The investigators hypothesize that Malaysian women who are exposed to such materials that are designed based on behavior science and behavior change principles will be nudged and hence more likely to attend breast cancer screening compared to a control group.

Detailed Description

This study involves a randomized controlled trial to asses the effectiveness of a health communication program using specifically designed materials using behavior science and behavior change principles. Materials were designed based on findings derived from a scoping review and interviewing Malaysian women through a series of qualitative interviews to determine the barriers and facilitators of attending breast cancer screening. The interview also investigated women's preferences for certain characteristics in a health message and health communication program that would motivate them to attend screening.

Participants in the main experimental group will be compared with a control group, and another group which undergoes a standard health communication program.

Recruitment & Eligibility

Status
TERMINATED
Sex
Female
Target Recruitment
1180
Inclusion Criteria
  1. Malaysian women aged 40 years and above
  2. Possess a smartphone with the predetermined social messaging application (derived from Phase 1 of study) installed.
  3. Have not been diagnosed with cancer before.
Exclusion Criteria
  1. Underwent Clinical Breast Examination in the past 12 months.
  2. Mammogram screening in the past 2 years.
  3. Subjects who are deemed to have cognitive impairment and unable to provide consent to the study.

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
Experimental Arm 1Standard Health Communication InterventionParticipants in this group will receive a message on a weekly basis throughout the intervention period, which is 6 months, via WhatsApp.
Experimental Arm 2Behavioural Change Health Communication InterventionParticipants in this group will receive a message on a weekly basis throughout the intervention period, which is 6 months, via WhatsApp.
Primary Outcome Measures
NameTimeMethod
Breast cancer screening attendance (either clinical breast examination (CBE) or mammogram).2 time points: 3 months after 6 month intervention period has ended, and 6 months after 6 month intervention period has ended.

Self-reported attendance of breast cancer screening

Secondary Outcome Measures
NameTimeMethod
Reasons behind participants not participating in breast cancer screening.2 time points: Baseline, and 3 months after 6 month intervention period has ended.

Determined via a multiple choice question

Perception based on domains in Health Belief Model3 time points: Baseline, 3 months after 6 month intervention period has ended, and 6 months after 6 month intervention period has ended.

Scored via a validated revised Champion Health Belief Model Scale instrument

Perceived acceptance and usefulness of health communication program3 months after 6 month intervention period has ended.

Scored via a validated instrument

Health literacy levelAt baseline

Scored via a validated instrument

Trial Locations

Locations (1)

Institute for Clinical Research, National Institutes of Health, Malaysia

🇲🇾

Shah Alam, Selangor, Malaysia

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