Effectiveness of Workplace-Adapted Mindfulness-Based Programme for Life Insurance Agents
- Conditions
- Life Insurance Agents in Insurance companies (agents with healthy conditions and those who are not under any medication)
- Registration Number
- CTRI/2022/01/039099
- Lead Sponsor
- Manipal Academy of Higher Education Manipal
- Brief Summary
Keeping in mind the various factors related to stress in Salesforce of a Life Insurance Sector, a proper model can be incorporated to bring out a “Mindful Selling Philosophyâ€. Mindfulness is an emergent construct where its implications are still at its early footsteps in human occupation. Little is known about how mindfulness is being applied and what are its possibilities in the disciplines of occupation. Workplace stress management trainings are found to be implemented at a slow pace, which typically focus on relaxation techniques and cognitive behavioural in turn reducing employee distress. Researchers have focused on investigating the benefits of mindfulness in the domains of nursing, medication and psychology and have very rarely examined them in the organizational and other professional context. Insurance agents stress factor has been overlooked when compared to stress factors of other private sectors like hospitals, logistics and banking. Mindfulness at workplace has underpinned cross sectional studies at maximum. Longitudinal studies are suggested for better results.
**Individual Outcome**: Acting with awareness, monitoring their thoughts and experiences, and accepting the stressful situations will enhance the coping skills and thereby pave the way for Mindful selling.
**Industrial Outcome:** This study sets a benchmark for Psychometric outcome where Insurance companies can assess the sense of mindfulness with the help of self-reports which would help in screening the applicants at the initial stage of recruitment as high mindful candidates and low mindful candidates based on which selection process can be made reliable and valid.
**Societal implication**: This study will showcase the Research Copyright enduring a social impact with this novel approach of introducing Mindfulness intervention and psychometric test in Life insurance Companies of India and psychometric generator showing the range of scores they have earned after filling the Mindfulness questionnaire.
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- Completed
- Sex
- All
- Target Recruitment
- 450
- Agents of first 6 Life Insurance companies ranking according to persistency level in Udupi District.
- Life Insurance agents who are on role will be included who are comfortable in speaking and understanding English.
Life Insurance agents who are already practicing mindfulness and pregnant women.
Study & Design
- Study Type
- Interventional
- Study Design
- Not specified
- Primary Outcome Measures
Name Time Method Outcome of intervention will be assessed on the scale for mindfulness with Five Facet Mindfulness Questionnaire. Variables will reflect with the stress factors which will be dependent on Mindfulness, Stress factors like target pressure, deadlines and workload being the job demands which are dependent on the Mindfulness interventions being independent variables. The scale will predict about the decrease in stress or no effect (as results determine) after interventions are incorporated. 6 weekly (2.5 hrs. per week) Intervention on Mindfulness will be conducted with the Randomized control trial design. Pre-test and posttest along with a 3 month follow up will be facilitated with the FFMQ questionnaire.
- Secondary Outcome Measures
Name Time Method Mindful selling of insurance products to the right customer after interventions by the life insurance agents post test after 6weeks interventions and a 3 month follow up
Trial Locations
- Locations (1)
Udupi
🇮🇳Udupi, KARNATAKA, India
Udupi🇮🇳Udupi, KARNATAKA, IndiaShwetha TSPrincipal investigator9880993080shwetha.ts@manipal.edu