The influence of alcohol marketing and other factors on youth drinking.

Conditions: Alcohol use, alcoholgebruik

Registration Number: NL-OMON26476

Lead Sponsor: IVO Addiction Research Institute

Brief Summary: Scientific reports of the project results will be submitted to international peer reviewed journals.

Detailed Description: Not available

Recruitment & Eligibility

Status: Pending

Sex: Not specified

Target Recruitment: 1600

Inclusion Criteria

The inclusion criterion will be: attending the second year of secondary school at one of the three school types (VMBO-T, HAVO, VWO) that will be recruited for this study.

Exclusion Criteria

No exclusion criteria regarding either demographic or socioeconomic characteristics will
be applied.

Study & Design

Study Type: Observational non invasive

Study Design: Not specified

Primary Outcome Measures

Name	Time	Method
The main study parameter is alcohol use in youth.<br /><br>Alcohol use will be defined in terms of: <br /><br>- Frequency of alcohol use in the previous four weeks: 6-point scale ranging from (1=have not been drinking to 6=every day)<br /><br>- Intensity of drinking in number of glasses of alcohol the respondents have drunk in the previous week during weekdays and during the weekends in contexts at home and outside the home. If this variable turns out to be too skewed than categories will be made.

Secondary Outcome Measures

Name	Time	Method
Other parameters are alcohol marketing exposure and variables morderating or mediating the influence of alcohol marketing exposure on alcohol use in youth such as personal relevance of advertisements and alcohol-related attitudes. <br /><br>Additional parameters are the differences in contributing effect sizes of some of the main known and assumed predictors of alcohol use, including factors amendable by policy, education and child rearing: parenting styles, alcohol availability/ accessibility, peer influence, pubertal development, school based preventive interventions, and personality.