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Behavioral Economic Incentives and Cancer Health Risk Assessment

Not Applicable
Completed
Conditions
Cancer of the Colon
Interventions
Behavioral: Incentive
Behavioral: No incentive
Registration Number
NCT03068052
Lead Sponsor
University of Pennsylvania
Brief Summary

This is an RCT among UPHS employees between ages 50-64 comparing no incentive and a loss-framed incentive for completing cancer health risk assessment. Those eligible will receive the phone number for direct colonoscopy scheduling, with the incentive arm receiving an additional unconditional incentive. The primary outcome is completion of screening colonoscopy. Secondary outcomes include scheduling of colonoscopy and completion of risk assessment.

Detailed Description

Colorectal cancer (CRC) is the second leading cause of cancer death in the United States. Despite effective screening and treatment strategies, screening rates remain at 59-65%. UPHS employees have similarly limited rates of CRC screening despite having awareness, access, and insurance coverage. There is a need to identify those who are not up-to-date on screening and eligible for outreach in this population. Financial incentives informed by behavioral economic principles could be used to encourage self-report about screening status and completion of CRC screening. This research utilizes a digital health platform, Way to Health, to evaluate the feasibility of a cancer health risk assessment. This is a single-center RCT among UPHS employees between ages 50-64 that will randomize eligible participants into one of two study arms: (1) no incentive to complete cancer health risk assessment (no incentive) or (2) loss-framed incentive to complete cancer health risk assessment (incentive). Those that are eligible for screening will receive a direct access phone number to schedule colonoscopy, with an additional unconditional incentive for those in incentive arm. The primary outcome is completion of screening colonoscopy, with secondary outcomes of colonoscopy scheduling and completion of risk assessment.

Recruitment & Eligibility

Status
COMPLETED
Sex
All
Target Recruitment
2000
Inclusion Criteria

Not provided

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Exclusion Criteria

Not provided

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Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
IncentiveIncentiveLoss-framed incentive to participate in risk assessment and additional unconditional pro-social incentive to complete colorectal cancer screening.
No incentiveNo incentiveColon cancer risk assessment and direct access colonoscopy scheduling for those that are eligible.
Primary Outcome Measures
NameTimeMethod
Colonoscopy participation3 months

The percent of participants who complete screening colonoscopy

Secondary Outcome Measures
NameTimeMethod
Risk assessment completion3 months

The percent of participants who complete risk assessment

Colonoscopy scheduling3 months

The percent of participants who schedule screening colonoscopy

Trial Locations

Locations (1)

University of Pennsylvania Health System

🇺🇸

Philadelphia, Pennsylvania, United States

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