Attidutes and Understanding of Oat Fibre Claims on Food Labels

Completed

• Conditions: General Population; Consumer Research
• Interventions: Behavioral: Mock Package Questionnaire

• Registration Number: NCT01932827
• Lead Sponsor: University of Toronto

Brief Summary

Oat fibre consumption has been shown to lower blood cholesterol, which is advantageous for heart health. Oat and fibre claims on food labels should help people find heart healthy food choices; however consumer attitudes and understanding of such claims are unknown.

The objective of this study was to evaluate the attitudes and understanding to different types of permitted oat fibre claims.

Detailed Description

Not available

Study Timeline

• Study Start: 2011-09
• Primary Completion: 2011-10
• Study Completion: 2011-10
• Status Verified: 2013-08
• Study First Submitted: 2013-08-27
• Study First Submitted QC: 2013-08-27
• Last Update Submitted: 2013-08-27
• Study First Posted: 2013-08-30
• Last Update Posted: 2013-08-30

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 1002

Inclusion Criteria

• Primary grocery shoppers
• Canadian adults between the ages 20 to 69 years

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Exclusion Criteria

• Did not have an email address or have access to internet

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Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
Canadian Consumer Monitor Panel	Mock Package Questionnaire	Canadian Consumer Monitor Panel is a online consumer monitor panel which answers surveys every 8-10 weeks about diet and health.

Primary Outcome Measures

Name	Time	Method
Response to survey questions measuring attitudes towards sodium claims using 5-point likert rating scales	On average the survey took 25 minutes to complete	Within an online survey, participants were exposed to 4 mock cereal packages that differed only by the claim it carried. After being exposed to each mock package, participants were asked to rate their perceived attractiveness, healthiness, credibility, usefulness of the tested oat fibre claims using 5-point likert scales. Participants were also asked to rate their purchasing intentions of the mock cereal product with the different oat fibre claims
Response to survey questions evaluating participants understanding of oat fibre claims	On average the survey took 25 minutes to complete	After each mock cereal package, understanding of oat fibre claims was evaluated using various survey methods. First, participants were asked to rate their perceived clarity of the wording of the claim using a 5-point likert scale (a subjective measure of understanding). Second, participants were ask to rate, on 5-point likert scales, the perceived benefit of consuming the mock package for subgroups with different health conditions (an indirect measure of understanding). Finally we asked participants, in an open ended question, to explain what a claim means to a friend (an objective measure of understanding).

Trial Locations

Locations (1)

University of Guelph; 🇨🇦 Guelph, Ontario, Canada