Using Personalized Letters and Emails to Increase Health Insurance Take-up and Improve Plan Choice Quality

Not Applicable

Completed

• Conditions: Health Behavior

• Registration Number: NCT05216458
• Lead Sponsor: Office of Evaluation Sciences

Brief Summary

With the passage of the American Rescue Plan (ARP) in March 2021, more consumers than ever before are now eligible for $0 -- or $1 per member per month (PMPM) in Marketplaces that include abortion coverage -- health insurance coverage across the ACA Marketplaces. But many individuals may not be aware of the new subsidies, or of their eligibility for Cost-Sharing Reduction (CSR) Silver plans. This project's goal is to examine whether personalized letters and email reminders can increase health insurance enrollment, CSR Silver take-up and $1 PMPM coverage.

Detailed Description

Not available

Study Timeline

• Study Start: 2021-05-27
• Primary Completion: 2021-08-31
• Study Completion: 2021-08-31
• Study First Submitted: 2021-12-31
• Status Verified: 2022-01
• Study First Submitted QC: 2022-01-18
• Last Update Submitted: 2022-01-18
• Study First Posted: 2022-01-31
• Last Update Posted: 2022-01-31

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 44000

Inclusion Criteria

• Submitted a Covered California application for the 2021 coverage year and found eligible for a $1 PMPM Enhanced Silver 94 plan

Exclusion Criteria

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Primary Outcome Measures

Name	Time	Method
Percent of households enrolled in an ACA plan	Three months	Percent of households enrolled in an ACA plan based on Covered California administrative data
Percent of households who chose a CSR Silver plan	Three months	Percent of households in a CSR Silver plan based on Covered California administrative data
Percent of households who enrolled in a $1/month net-of-subsidy premium plan	Three months	Percent of households who enrolled in a $1/month net-of-subsidy premium plan based on Covered California administrative data

Secondary Outcome Measures

Name	Time	Method
Percent of households who logged into their online account	Three months	Percent of households who logged into their online account based on Covered California administrative data

Trial Locations

Locations (1)

Covered California; 🇺🇸 Sacramento, California, United States