Social Media-based Intervention to Promote Repeat Blood Donation Among First-time Blood Donors in a Peruvian Blood Bank: Randomized Controlled Trial
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 160
- 试验地点
- 1
- 主要终点
- Repeat Blood donation rate
研究概览
简要总结
Blood donations are an important need worldwide. In Peru, only 10% of donations are voluntary, of which only a quarter are repeat donors. Repeat donations are crucial to maintaining a safe and adequate blood supply.
Social media presents a unique opportunity to promote blood donation, because of its increasing use and its prior successes in promoting positive health-related behaviors .
The present study aims to develop and evaluate a social media intervention - Facebook and WhatsApp - to improve communication and promote repeat blood donations in voluntary first-time donors attending donation campaigns organized by the Hospital Nacional Cayetano Heredia (HCH).
详细描述
Main Objective:
To evaluate the effect of social media in the promotion of repeat blood donation among first-time blood donors in a Peruvian blood bank.
Study design:
A randomized control trial will be conducted over a 6-month period, and will compare the rate of repeat blood donation who amongst first-time donors who received promotional messages through social media and those who did not.
Population:
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- Triple (Participant, Care Provider, Outcomes Assessor)
入排标准
- 年龄范围
- 18 Years 至 65 Years（Adult, Older Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Voluntary first-time Blood Donor
- •Eligible to donate blood again
- •Facebook or WhatsApp user
排除标准
- •Denial to participate in the study
- •Refusal to be contacted by social media
研究组 & 干预措施
Intervention
Participants will receive messages regarding blood donation promotion and campaigns through social media once or twice a week for six months.
干预措施: Social Media Publications (Other)
Control
Participants will receive a message regarding blood donation at the beginning of the study through social media. After four months they will receive another message including information about upcoming blood donation campaigns.
干预措施: Social Media Publications (Other)
结局指标
主要结局
Repeat Blood donation rate
时间窗: 6 months
Rate of repeat blood donation will be assessed in both groups after intervention.
次要结局
- Time interval between blood donations(6 months)
- Readiness to Change(6 months)
研究者
Joel Gustavo Rondón Rodríguez
Researcher
Universidad Peruana Cayetano Heredia