Aim 2 Study - Novel "Tobacco-Free" Oral Nicotine Pouches: The Impact of Product Features and Marketing Influences on Abuse Liability, Perceptions, and Use Behavior in Smokers and Non-Nicotine Users
Trial Snapshot
- Phase
- Not Applicable
- Status
- Completed
- Enrollment
- 5,133
- Locations
- 1
- Primary Endpoint
- Absolute perceived harm
Study Overview
Brief Summary
This study tests the effects of three oral nicotine marketing features on product perceptions.
Study Design
- Study Type
- Interventional
- Allocation
- Randomized
- Intervention Model
- Crossover
- Primary Purpose
- Other
- Masking
- None
Eligibility Criteria
- Ages
- 13 Years to 120 Years (Child, Adult, Older Adult)
- Sex
- All
- Accepts Healthy Volunteers
- Yes
Inclusion Criteria
- •Live in the US
- •For youth age <21: Never used any nicotine pouch
- •For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
- •For adults: Currently smoke some or all days
- •For adults: No regular use of oral nicotine pouches
- •For adults: No past 30-day pouch use
Exclusion Criteria
- •Do not live in the US
- •For youth age <21: Ever used nicotine pouches
- •For youth age <21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
- •For adults: Smoked <100 cigarettes in life
- •For adults: Does not currently smoke some or all days
- •For adults: Regular use of oral nicotine pouches
- •For adults: Past 30-day pouch use
Arms & Interventions
Control
Viewing a static advertisement - baseline language only
Tobacco-free
Viewing a static advertisement
Intervention: Tobacco-free (Other)
Discrete
Viewing a static advertisement
Intervention: Discrete (Other)
Convenient
Viewing a static advertisement
Intervention: Convenient (Other)
Outcomes
Primary Outcomes
Absolute perceived harm
Time Frame: Immediately after viewing ad
How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful.
Relative perceived harm
Time Frame: Immediately after viewing ad
How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis\], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful.
Absolute perceived addictiveness
Time Frame: Immediately after viewing ad
How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive.
Relative perceived addictiveness
Time Frame: Immediately after viewing ad
How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis\], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive.
Product appeal
Time Frame: Immediately after viewing ad
How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree.
Use intention
Time Frame: Immediately after viewing ad
Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree.
Secondary Outcomes
- Perceived ability to satisfy nicotine cravings(Immediately after viewing ad)
- Perceived ability to help one quit smoking(Immediately after viewing ad)