Effectiveness of Antenatal Tobacco Cessation Support Program among pregnant women availing ANC care at Pravara Rural Hospital, Loni: A feasibility study

Consuming tobacco during pregnancy may lead to adverse perinatal outcomes and harm to the health of the baby. The project aims to study the effectiveness of screening women for tobacco consumption during ANC visit, to recruit women who consume tobacco products for Antenatal Tobacco Cessation Support Program and identify barriers therein and study the effectiveness of brief counselling for tobacco cessation support among ANC mothers. And find the proportion of women who abstain from tobacco use at the end of the study.

The participants will be identified by screening during ANC visit by the OBGY Department and women consuming tobacco will be subjected to detailed history taking and Very Brief Counselling. Thereafter, the candidates willing to quit will be referred to the TRCC Clinic for Brief Advice with the help of Five A’s Framework and offered Nicotine Replacement Therapy (NRT) as required. Those not willing to quit, will be subjected to Health Education and given pamphlets with information regarding cessation. They will also be provided with adequate follow up contact details. Follow up will be done to assess any behavioural change regarding tobacco consumption and urine cotinine test will be used to confirm abstinence.