The Impact of How v. How and Why Nudges and Rewards on Seeking Out Mental Health Treatment
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 60,000
- 试验地点
- 2
- 主要终点
- Microwebsite Visits 4 Weeks
研究概览
简要总结
Members of CVS/Aetna will receive a direct mailing or receive no outreach at all.
Our design will be a 3-cell between-subjects design:
- control: this will be a group who will not receive any outreach
- how: this will be a group that will receive a mailer emphasizing only how to seek treatment for mental health issues
- how and why: this will be a mailer emphasizing both how to get help and why they should get help for mental health issues (i.e., listing out how mental health treatment can improve their lives).
Within the how and how and why conditions, participants will be further divided into two different groups:
- incentive ineligible
- incentive eligible
The incentive ineligible will receive the how or how and why mailer, depending on their condition.
For the incentive eligible, they will again further be divided into the following two groups:
- incentive holdout
- incentive receive Those randomized into the incentive holdout group will receive the how or how and why mailer, depending on their condition. Those randomized into the incentive receive group will receive one of those two mailers, but it will also include an incentive if they seek out mental health treatment (if they visit a therapist within 30 days, they will receive a gift card).
详细描述
Our primary dependent variables will be: 1) number of participants who visit the website to find a mental health appointment and 2) number of participants who submit a claim for an appointment to the insurance company (indicating they did in fact make an appointment and go).
For clicks to the website, we will conduct all analyses at 2 weeks and 4 weeks post mailer.
We will examine a claim for an appointment that was up to 3 months and up to 6 months post mailer. The company we are collaborating with has indicated that claims will appear about 2 months after the person takes an appointment. We will base these analyses on the date the appointment was taken.
We will conduct the same analyses for both of our DVs.
First, we will examine if there are any differences between the incentive receive and incentive holdout conditions depending on if they are in the how and how and why conditions. That is, we will examine if there is a 2(How vs. How and Why) x 2(Incentive vs. No Incentive) interaction. If there is no interaction, we will examine the main effects: How vs. How and Why and also incentive vs. no incentive.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Treatment
- 盲法
- Single (Participant)
入排标准
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •Participant must be a health insurance customer with the company we are working with.
- •All other eligibility criteria are determined by the company and not disclosed to us. They will pick a sample of 60,000 eligible customers for the study, with participants then being randomly assigned to treatments they qualify for.
排除标准
- •To be eligible for the incentive receive and holdout conditions, a participant must live in a state that allows these incentives to be mailed out by the company.
结局指标
主要结局
Microwebsite Visits 4 Weeks
时间窗: We will conduct all analyses at 4 weeks post mailer.
Number of participants who visit the website to find a mental health appointment
Appointment Claims 3 Months
时间窗: We will examine a claim for an appointment that was up to 3 months post mailer.
Number of participants who submit a claim for an appointment to the insurance company (indicating they did in fact make an appointment and go).
Appointment Claims 6 Months
时间窗: We will examine a claim for an appointment that was up to 6 months post mailer.
Number of participants who submit a claim for an appointment to the insurance company (indicating they did in fact make an appointment and go).
Microwebsite Visits 2 Weeks
时间窗: We will conduct all analyses at 2 weeks post mailer.
Number of participants who visit the website to find a mental health appointment.
次要结局
未报告次要终点