Improving Health Awareness Using Social Network Interventions

Not Applicable

Active, not recruiting

• Conditions: Health Knowledge, Attitudes, Practice

• Registration Number: NCT04850287
• Lead Sponsor: University of California, Davis

Brief Summary

The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities

Detailed Description

The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.

Study Timeline

• Study Start: 2021-02-10
• Study First Submitted: 2021-04-07
• Study First Submitted QC: 2021-04-14
• Study First Posted: 2021-04-20
• Status Verified: 2024-11
• Last Update Submitted: 2025-03-27
• Last Update Posted: 2025-03-28
• Primary Completion: 2025-06
• Study Completion: 2025-06

Recruitment & Eligibility

• Status: ACTIVE_NOT_RECRUITING
• Sex: All
• Target Recruitment: 2000000

Inclusion Criteria

• Have a California zip code.
• Be a Facebook user

Exclusion Criteria

Not provided

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Primary Outcome Measures

Name	Time	Method
Change the number of organ donor registration	3 years	Measures: number of registrations at Donate Life web page.

Secondary Outcome Measures

Name	Time	Method
Change population awareness about health issues	3 years	Measures: number of clicks and impressions on the ad.

Trial Locations

Locations (1)

UC Davis Medical Center; 🇺🇸 Sacramento, California, United States