A Cross-sectional Online Survey Among Saudi Arabian Population in the Age Group 18-40 Years to Assess Whole Grain (WG) Awareness, Consumption Levels, and Dietary Habits Around Breakfast

Completed

• Conditions: Diet, Healthy

• Registration Number: NCT06299072
• Lead Sponsor: PepsiCo Global R&D

Brief Summary

In this online survey conducted suing the YouGov consumer insights panel, the primary aims of this study are to provide for the first time an estimate of consumer awareness regarding wholegrains; their definitions and knowledge of potential benefits in the Saudi Arabia adult population and the he estimated consumption amongst Saudi consumers.

Secondary Objectives are to assess the breakfast habit, oat consumption \& health concerns amongst Saudi consumers; identify socio-demographic and consumer characteristics associated with breakfast consumption, the types of foods consumed at breakfast, and fill gaps in knowledge regarding breakfast eating habits, commonly consumed breakfast foods.

Detailed Description

Not available

Study Timeline

• Study Start: 2023-09-05
• Primary Completion: 2023-09-19
• Study Completion: 2023-09-19
• Status Verified: 2024-03
• Study First Submitted: 2024-03-01
• Study First Submitted QC: 2024-03-01
• Study First Posted: 2024-03-07
• Last Update Submitted: 2024-03-07
• Last Update Posted: 2024-03-12

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 814

Inclusion Criteria

• Participants in online panel survey
• Age between 18 and 40 years
• Current resident of urban Saudi Arabia in Jeddah, Riyadh, & Dammam

Exclusion Criteria

N.A.

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Primary Outcome Measures

Name	Time	Method
Consumer knowledge of potential benefits of wholegrains	Approximately 20 minutes	Single online panel survey
Consumer awareness regarding wholegrains	Approximately 20 minutes	Single online panel survey
Consumer definitions of wholegrains	Approximately 20 minutes	Single online panel survey
Wholegrain consumption	Approximately 20 minutes	Single online panel survey

Secondary Outcome Measures

Name	Time	Method
Commonly consumed breakfast foods	Approximately 20 minutes	Single online panel survey
Breakfast habits	Approximately 20 minutes	Single online panel survey
Oat consumption	Approximately 20 minutes	Single online panel survey
Consumer characteristics associated with breakfast consumption	Approximately 20 minutes	Single online panel survey
Health concerns	Approximately 20 minutes	Single online panel survey
Socio-demographics associated with breakfast consumption	Approximately 20 minutes	Single online panel survey
Types of foods consumed at breakfast	Approximately 20 minutes	Single online panel survey
Fill gaps in knowledge regarding breakfast eating habits	Approximately 20 minutes	Single online panel survey

Trial Locations

Locations (1)

Remote, no facility visits; 🇸🇦 Riyadh, Saudi Arabia