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Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019

Not Applicable
Conditions
Influenza, Vaccination
Interventions
Behavioral: Messaging
Behavioral: Incentive
Registration Number
NCT03700281
Lead Sponsor
The University of Texas Health Science Center at Tyler
Brief Summary

• This study will assess the effect of promotional messaging and incentives encouraging influenza vaccination in the Sendero IdealCare policy holders during the 2018-2019 Flu Season. The intervention will consist of influenza vaccination promotion/reminders from Sendero Health Plans to subscribers, including text messages, emails, and tailored direct mail outs, i.e. postcard or a personalized letter, and incentive. The study population consists of approximately 22,500 subscribers enrolled in Sendero IdealCare Plan. The intervention will last approximately four months. The primary endpoints, assessed through administrative claims data, will be getting a flu shot during the 2018-2019 season. Data collected through this study will be used to determine effective components of influenza vaccination promotion campaigns used by a health insurance plan.

Detailed Description

Not available

Recruitment & Eligibility

Status
UNKNOWN
Sex
All
Target Recruitment
22584
Inclusion Criteria
  • Enrollment in Sendero IdealCare health plan as of August 1, 2018
  • Age 18 years or older
Exclusion Criteria
  • A coverage termination date listed prior to December 31, 2018.
  • Sendero member records lack both a phone number and email address.

Study & Design

Study Type
INTERVENTIONAL
Study Design
PARALLEL
Arm && Interventions
GroupInterventionDescription
Messaging plus incentiveIncentiveGroup will be sent flu vaccine promotion messages via text, email and U.S. Mail, and will be eligible to receive a gift card as incentive for receiving flu vaccine
MessagingMessagingGroup will be sent flu vaccine promotion messages via text, email and U.S. Mail
Messaging plus incentiveMessagingGroup will be sent flu vaccine promotion messages via text, email and U.S. Mail, and will be eligible to receive a gift card as incentive for receiving flu vaccine
Primary Outcome Measures
NameTimeMethod
Influenza vaccinationthree months

Receipt of an influenza vaccination documented by medical or pharmacy claim.

Secondary Outcome Measures
NameTimeMethod

Trial Locations

Locations (1)

The University of Texas System Population Health

🇺🇸

Austin, Texas, United States

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