Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019
- Conditions
- Influenza, Vaccination
- Interventions
- Behavioral: MessagingBehavioral: Incentive
- Registration Number
- NCT03700281
- Brief Summary
• This study will assess the effect of promotional messaging and incentives encouraging influenza vaccination in the Sendero IdealCare policy holders during the 2018-2019 Flu Season. The intervention will consist of influenza vaccination promotion/reminders from Sendero Health Plans to subscribers, including text messages, emails, and tailored direct mail outs, i.e. postcard or a personalized letter, and incentive. The study population consists of approximately 22,500 subscribers enrolled in Sendero IdealCare Plan. The intervention will last approximately four months. The primary endpoints, assessed through administrative claims data, will be getting a flu shot during the 2018-2019 season. Data collected through this study will be used to determine effective components of influenza vaccination promotion campaigns used by a health insurance plan.
- Detailed Description
Not available
Recruitment & Eligibility
- Status
- UNKNOWN
- Sex
- All
- Target Recruitment
- 22584
- Enrollment in Sendero IdealCare health plan as of August 1, 2018
- Age 18 years or older
- A coverage termination date listed prior to December 31, 2018.
- Sendero member records lack both a phone number and email address.
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Arm && Interventions
Group Intervention Description Messaging plus incentive Incentive Group will be sent flu vaccine promotion messages via text, email and U.S. Mail, and will be eligible to receive a gift card as incentive for receiving flu vaccine Messaging Messaging Group will be sent flu vaccine promotion messages via text, email and U.S. Mail Messaging plus incentive Messaging Group will be sent flu vaccine promotion messages via text, email and U.S. Mail, and will be eligible to receive a gift card as incentive for receiving flu vaccine
- Primary Outcome Measures
Name Time Method Influenza vaccination three months Receipt of an influenza vaccination documented by medical or pharmacy claim.
- Secondary Outcome Measures
Name Time Method
Trial Locations
- Locations (1)
The University of Texas System Population Health
🇺🇸Austin, Texas, United States