Evaluating the reach and engagement of three anti-vaping messages among young Australian adults aged 18-34 through a social media campaign.

Not Applicable

• Conditions: Health promotion; Vaping addiction; Vaping; Public Health - Health promotion/education; Mental Health - Addiction

• Registration Number: ACTRN12624000885594
• Lead Sponsor: Robyn Gillespie. University of Wollongong

Brief Summary

Not available

Detailed Description

Not available

Study Timeline

• Study Start: 2024-07-19
• Last Update Posted: 29 July 2024

Recruitment & Eligibility

• Status: ot yet recruiting
• Sex: All
• Target Recruitment: 2711

Inclusion Criteria

Facebook users located in Australia, who are in the target age range of 18 to 34 years old.

Exclusion Criteria

None

Study & Design

• Study Type: Interventional
• Study Design: Not specified

Primary Outcome Measures

Name	Time	Method
Engagement rate as a measure of effectiveness of anti-vaping messages,[Measures of engagement will come from the social media backend data.<br>Reach is defined as the total number of unique individuals who view posts. <br>Engagement is defined as the total number of actions that people take involving posts, such as liking or re-posting. <br>The Engagement rate is calculated by using the engagement divided by the reach. For the 3-month duration of the ad campaign, from the beginning of the ad campaign until the end (3-month duration).]