Baby Friendly Initiative Implementation: Maternity Staff Experiences

Completed

• Conditions: Experience, Life
• Interventions: Other: Interviews and focus groups

• Registration Number: NCT04395703
• Lead Sponsor: Bournemouth University

Brief Summary

This qualitative, case study will explore the experiences of maternity staff in England when implementing the World Health Organisation and Unicef Baby Friendly Initiative (BFI) standards within a maternity organisation.

Detailed Description

A range of maternity staff over 4 UK NHS hospitals will be recruited and interviewed by one chief investigator regarding their experiences of working with the BFI standards in their daily professional practice.

Study Timeline

• Study First Submitted: 2020-05-12
• Study First Submitted QC: 2020-05-19
• Study First Posted: 2020-05-20
• Study Start: 2020-10-27
• Primary Completion: 2021-10-11
• Study Completion: 2021-10-11
• Status Verified: 2022-04
• Last Update Submitted: 2022-04-07
• Last Update Posted: 2022-04-08

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 21

Inclusion Criteria

Not provided

Exclusion Criteria

Not provided

Study & Design

• Study Type: OBSERVATIONAL
• Study Design: Not specified

Arm && Interventions

Group	Intervention	Description
Neonatal unit staff	Interviews and focus groups	Staff working within a local maternity unit.
Maternity staff	Interviews and focus groups	Interviews with maternity staff working within a maternity unit including midwifery managers and infant feeding lead staff members.

Primary Outcome Measures

Name	Time	Method
To identify barriers to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding barriers that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
To identify challenges to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding the challenges that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
To identify what facilitates the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding the facilitators when implementing the Unicef Baby Friendly Initiative into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.

Trial Locations

Locations (1)

Dorset County Hospital NHS Foundation Trust; 🇬🇧 Dorchester, Dorset, United Kingdom