Sugar Sweetened Beverage Labeling Support

Not Applicable

Completed

• Conditions: Consumer Behavior
• Interventions: Other: Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages; Other: Control condition

• Registration Number: NCT02947802
• Lead Sponsor: Harvard University

Brief Summary

This is an online survey assessing consumer support for different labeling policies related to sugar sweetened beverages. The investigators will present consumers with three labels that are being considered for sugar sweetened beverages: a calorie label, a text warning label that says "Warning drinking beverages with added sugar(s) can lead to health problems like obesity, diabetes and tooth decay" and a graphic warning label that includes graphic images to correspond with each of the health problems listed with the text warning. The investigators will ask participants their support for each label. The investigators will also see if support for the labels change after learning of the effectiveness of these labels. The investigators will share the results of a recent field study that suggested calorie and textual warning labels had no influence on the purchasing of sugar sweetened beverages while the graphic label decreased purchasing by 11 percent.

Detailed Description

Not available

Study Timeline

• Study Start: 2016-10
• Study First Submitted: 2016-10-26
• Study First Submitted QC: 2016-10-26
• Study First Posted: 2016-10-28
• Primary Completion: 2016-11
• Study Completion: 2016-11
• Status Verified: 2023-10
• Last Update Submitted: 2023-10-03
• Last Update Posted: 2023-10-04

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 400

Inclusion Criteria

• The investigators will recruit a nationally representative sample using ClearVoice, a company that recruits online survey takers.

Exclusion Criteria

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Consumer Support with Effectiveness Info	Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages	Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale. Participants will also receive effectiveness information- how each label influenced the purchasing of sugar sweetened beverages- from a recent field experiment.
Consumer Support	Control condition	Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale.

Primary Outcome Measures

Name	Time	Method
Rate Support of a Label on a 1 (not at all) to 7 (a great deal) Scale.	Immediately following the presentation of the labels.	Participants will rate their support of the label on a 1 (not at all) to 7 (a great deal)

Trial Locations

Locations (1)

Harvard University; 🇺🇸 Cambridge, Massachusetts, United States