Mixed Presentation on Social Media

Not Applicable

Completed

• Conditions: Tobacco Use; Tobacco Dependence
• Interventions: Behavioral: Mixed-Presentation of Content

• Registration Number: NCT05066126
• Lead Sponsor: University of Pennsylvania

Brief Summary

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Detailed Description

Not available

Basic Information
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Recruitment & Eligibility
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Study & Design
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Trial Locations

Study Timeline

• Study First Submitted: 2021-10-01
• Study First Submitted QC: 2021-10-01
• Study First Posted: 2021-10-04
• Study Start: 2021-11-15
• Primary Completion: 2022-02-18
• Study Completion: 2022-08-10
• Status Verified: 2022-10
• Last Update Submitted: 2022-10-25
• Last Update Posted: 2022-10-28

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 828

Inclusion Criteria

• Must be a current or former smoker

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Exclusion Criteria

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
High-Mixed Presentation / Current Smoker	Mixed-Presentation of Content	Current smokers receive a social media feed with a high-mixed presentation of content.
Low-Mixed Presentation / Current Smoker	Mixed-Presentation of Content	Current smokers receive a social media feed with a low-mixed presentation of content.
High-Mixed Presentation / Former Smoker	Mixed-Presentation of Content	Former smokers receive a social media feed with a high-mixed presentation of content.
Low-Mixed Presentation / Former Smoker	Mixed-Presentation of Content	Former smokers receive a social media feed with a low-mixed presentation of content.

Primary Outcome Measures

Name	Time	Method
Recall of precise information	During experiment	Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.
Recall of precise source	During experiment	Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.
Recall of general information	During experiment	Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.
Recall of source category	During experiment	Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.

Secondary Outcome Measures

Name	Time	Method
Attitude towards novel tobacco products	During experiment	Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.
Attention paid during use of the site (self-report)	During experiment	A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.
Belief of heated tobacco safety	During experiment	Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.
Attitude towards smoking cessation	During experiment	Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.
Attention paid during use of the site (behavioral)	During experiment	Time spent consuming relevant posts on the social media site between conditions.

Trial Locations

Locations (1)

Annenberg School for Communication; 🇺🇸 Philadelphia, Pennsylvania, United States