Targeted Video Messaging About Emergency Contraception Via a Social Media Platform
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 发起方
- 入组人数
- 150
- 试验地点
- 1
- 主要终点
- Emergency contraception knowledge (binary)
研究概览
简要总结
This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).
详细描述
This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Parallel
- 主要目的
- Other
- 盲法
- None
入排标准
- 年龄范围
- 18 Years 至 29 Years（Adult）
- 性别
- Female
- 接受健康志愿者
- 是
入选标准
- •18 to 29 years old
- •Living or seeking care in or around Boston, MA
- •Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
- •English fluency
- •Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
- •Endorse using social media at least once a week
排除标准
- •PPLM staff
- •Currently or ever employed in the reproductive health field
- •Currently using long-acting reversible contraception (LARC)
- •History of permanent sterilization (by participant or sexual partner)
- •Previous participation in the study
研究组 & 干预措施
Website about emergency contraception
Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
干预措施: Emergency contraception website (Other)
Video about emergency contraception
Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.
干预措施: Emergency contraception video (Other)
结局指标
主要结局
Emergency contraception knowledge (binary)
时间窗: Immediately after intervention
This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it
次要结局
- Levonorgestrel pill as emergency contraception knowledge(Immediately after intervention)
- Ulipristal pill as emergency contraception knowledge(Immediately after intervention)
- Change in emergency contraception knowledge pre- and post-intervention(Immediately before and immediately after intervention)
- Copper IUD as emergency contraception knowledge(Immediately after intervention)
- Emergency contraception knowledge (continuous)(Immediately after intervention)
- Likelihood of using emergency contraception pre- and post-intervention(Immediately before and immediately after intervention)