Use of Narrative Voice and Introduction Content to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

Not Applicable

Completed

• Conditions: Surveys and Questionnaires; Noncommunicable Diseases
• Interventions: Other: Motivational Introduction; Other: Male Voice; Other: Female Voice; Other: Informational Introduction

• Registration Number: NCT03772431
• Lead Sponsor: Johns Hopkins Bloomberg School of Public Health

Brief Summary

This study evaluates the effect of two different narrative voices (one male and one female) and two different introductions (one with informational content and the other with additional motivational content) on interactive voice response (IVR) survey cooperation, response, refusal, and contact rates, as compared to a control group (male, informational), in Bangladesh and Uganda.

Detailed Description

Using random digit dialing (RDD) sampling techniques, participants were randomized to one of four arms: 1) male narrator and informational survey introduction, 2) male narrator and motivational survey introduction, 3) female narrator and informational survey introduction, and 4) female narrator and motivational survey introduction,male motivational, female informational, female motivational) which were then followed by a noncommunicable disease risk factor survey. This mobile phone survey was sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. If you are male, press 1; if you are female, press 2). This study was conducted in both Bangladesh and Uganda.

Study Timeline

• Study Start: 2017-03-26
• Primary Completion: 2017-07-17
• Study Completion: 2017-07-17
• Status Verified: 2018-12
• Study First Submitted: 2018-12-10
• Study First Submitted QC: 2018-12-10
• Study First Posted: 2018-12-11
• Last Update Submitted: 2023-05-09
• Last Update Posted: 2023-05-10

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 5580

Inclusion Criteria

• Access to a mobile phone
• Greater or equal to 18 years of age
• In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Luganda, Runyakitara or English languages.

Exclusion Criteria

• Less than 18 years of age

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Female Informational	Informational Introduction	Female voice, informational introduction
Male Motivational	Motivational Introduction	Male voice, motivational introduction
Male Informational	Male Voice	Male voice, informational introduction
Male Informational	Informational Introduction	Male voice, informational introduction
Male Motivational	Male Voice	Male voice, motivational introduction
Female Motivational	Motivational Introduction	Female voice, motivational introduction
Female Informational	Female Voice	Female voice, informational introduction
Female Motivational	Female Voice	Female voice, motivational introduction

Primary Outcome Measures

Name	Time	Method
Response Rate #4	Through study completion, an average of one month	As defined by American Association for Public Opinion Research, response rate is defined as (I+P)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns.
Cooperation rate #1	Through study completion, an average of one month	As defined by American Association for Public Opinion Research, cooperation rate is defined as I/(I+P+R) where I is complete interviews, P is partial interviews, and R is refusals and breakoffs

Secondary Outcome Measures

Name	Time	Method
Refusal Rate #2	Through study completion, an average of one month	As defined by American Association for Public Opinion Research, refusal rate is defined as (R)/(I+P+R+eU) where R is refusals and breakoffs, I is complete interviews, P is partial interviews, and eU is the estimated eligible proportion of unknowns
Contact Rate #2	Through study completion, an average of one month	As defined by American Association for Public Opinion Research, contact rate is defined as (I+P+R)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Trial Locations

Locations (2)

Makerere University School of Public Health; 🇺🇬 Kampala, Uganda

Institute of Epidemiology Disease Control and Research; 🇧🇩 Dhaka, Bangladesh