Short, Animated Storytelling Video to Reduce Addiction Stigma: Protocol for a Multi-country, Online, Randomized, Controlled Trial With 13,500 Participants
Trial Snapshot
- Phase
- Not Applicable
- Status
- Completed
- Sponsor
- Stanford University
- Enrollment
- 13,397
- Locations
- 2
- Primary Endpoint
- Change in Addiction Stigma Scale Score as measured by the Attribution Questionnaire (AQ)
Study Overview
Brief Summary
Stigma towards people with addiction is a well-documented problem that negatively impacts help-seeking, treatment and recovery. Social contact with people recovering from addiction can promote empathy and reduce stigma, but social contact is difficult to scale. Short, animated storytelling (SAS) is a novel health communication approach that scales easily because it can leapfrog barriers associated with language, culture, literacy and education levels. This study will investigate if a SAS video intervention can be used to reduce stigma, boost optimism and hope, and increasing empathy towards people with addiction. The study will also explore mechanisms of action of SAS interventions, by measuring the contribution of sound design to the effect of the intervention.
Study Design
- Study Type
- Interventional
- Allocation
- Randomized
- Intervention Model
- Parallel
- Primary Purpose
- Prevention
- Masking
- Double (Investigator, Outcomes Assessor)
Eligibility Criteria
- Ages
- 18 Years to 49 Years (Adult)
- Sex
- All
- Accepts Healthy Volunteers
- Yes
Inclusion Criteria
- •Adults with basic English proficiency between the ages of 18-49
Exclusion Criteria
- Not provided
Outcomes
Primary Outcomes
Change in Addiction Stigma Scale Score as measured by the Attribution Questionnaire (AQ)
Time Frame: Immediately post-intervention on Day 1 and after two weeks
Participants complete an 18-item shortened version of the validated AQ. The AQ-18 will be scored along a 9-point Likert scale indicating the extent to which participants agree with the item ranging from "not at all" to "very much" with a maximum score of 27 for each 3-item construct. Higher scores indicate greater stigma.
Secondary Outcomes
- Change in Optimism Scale Score(Immediately post-intervention on Day 1 and after two weeks)
- Change in Attitude Thermometer Score(Immediately post-intervention on Day 1 and after two weeks)
- Change in Levels of Hope using a visual analogue scale (VAS)(Immediately post-intervention on Day 1 and after two weeks)
Investigators
Maya Adam
Clinical Associate Professor of Pediatrics
Stanford University