Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims
试验速览
- 阶段
- 不适用
- 状态
- 已完成
- 入组人数
- 1,507
- 试验地点
- 1
- 主要终点
- Willingness to Smoke Hookah Tobacco (Digital Marketing Task )
研究概览
简要总结
The purpose of the study is to evaluate the impact of marketing claims commonly found on waterpipe, also known as hookah, tobacco packages and in digital marketing on young adults' willingness to try hookah tobacco. Participants will complete two tasks, in random order. Participants will view six sample waterpipe tobacco packages, randomized at the package level to contain a prohibited or potentially-prohibited claim or not (Packaging Task). In the other task, they will view 10 digital marketing advertisements (i.e. Instagram posts or website pages) either with or without prohibited or potentially-prohibited claim, randomized at the advertisements level (Digital Marketing Task).
详细描述
Background/Objectives The Food and Drug Administration (FDA) has begun to prohibit certain claims on Waterpipe Tobacco (WT) packaging and advertising. Under Section 911 of the Family Smoking Prevention and Tobacco Control Act, manufacturers and retailers are prohibited from making unauthorized modified risk tobacco product (MRTP) claims, including statements that the product or its smoke: (1) results in reduced harm; (2) contains a reduced level of a substance or presents a reduced exposure to a substance; (3) does not contain or is free of a substance; and (4) statements that use modified risk descriptors such as light, mild, low, or similar descriptors. Some prohibited claims are easily identifiable, but others are more difficult to identify due to lack of specificity in the law and the implicit nature of some claims. Evidence is needed specific to WT packaging and marketing to determine which claims may be associated with consumer harm misperceptions to inform future regulatory actions. The study will address this gap by assessing how such claims influence consumer perceptions and behavioral intentions.
研究设计
- 研究类型
- Interventional
- 分配方式
- Randomized
- 干预模型
- Crossover
- 主要目的
- Prevention
- 盲法
- Single (Participant)
盲法说明
Participants will be blinded to which stimuli have the claims of interest and which do not.
入排标准
- 年龄范围
- 18 Years 至 29 Years（Adult）
- 性别
- All
- 接受健康志愿者
- 是
入选标准
- •United States (U.S.) Resident
- •Has used waterpipe tobacco within the past year (self-report)
- •Has not used waterpipe tobacco within the past year but it susceptible to use (self- report)
排除标准
- •Younger than 18 or older than 29
- •Non U.S. Resident
- •Has not used waterpipe tobacco within in the past year and is not susceptible to use (self-report)
研究组 & 干预措施
With Claim 0% Tar
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Lower Nicotine Tobacco
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
Without Claim 0% Tar
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim No Chemicals
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim No Chemicals
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Apple Image
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Apple Image
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim 100% Food Grade Glycerin
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim 100% Food Grade Glycerin
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Ultra Light
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Ultra Light
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Fresh Hookah Tobacco
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Fresh Hookah Tobacco
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Lower Nicotine Tobacco
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
With Claim Premium Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Premium Shisha Tobacco
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim High Quality Shisha Tobacco
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim High Quality Shisha Tobacco
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Don't blow smoke - blow clouds
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Don't blow smoke - blow clouds
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Contains natural, unwashed tobacco leaf
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Contains natural, unwashed tobacco leaf
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim We only use ingredients which are FDA approved
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim We only use ingredients which are FDA approved
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Passing flavored tobacco smoke through water cools and purifies it
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Passing flavored tobacco smoke through water cools and purifies it
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Natural flavor
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Natural flavor
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim Shisha or hookah tobacco is unique and completely unlike that found in cigarettes
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim Shisha or hookah tobacco is unique and completely unlike that found in cigarettes
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
With Claim water in the shisha effectively cools and filters the smoke, making smooth and light
Package or digital marketing advertisement containing claim of interest
干预措施: Package/Advertisement With Claim (Behavioral)
Without Claim water in the shisha effectively cools and filters the smoke, making smooth and light
Package or digital marketing advertisement without claim of interest
干预措施: Package/Advertisement Without Claim (Behavioral)
结局指标
主要结局
Willingness to Smoke Hookah Tobacco (Digital Marketing Task )
时间窗: minute 5
One item to assess the extent to which young adults want to try smoking hookah: How much does this advertisement make you want to smoke hookah? Response scale: (1) Not at all to (4) A lot
Willingness to Try Hookah Tobacco (Packaging Task )
时间窗: minute 5
One item to assess the extent to which young adults are willing to try the waterpipe tobacco product: How likely would you be to try this specific product? Response scale: (1) Not at all likely to (4) Very likely
次要结局
未报告次要终点