Cancer Prevention & Online Technologies
Overview
- Phase
- Not Applicable
- Intervention
- Prevention video advertisement
- Conditions
- Skin Cancer
- Sponsor
- Stanford University
- Enrollment
- 720000
- Primary Endpoint
- Measure intent to tan
- Status
- Withdrawn
- Last Updated
- 12 days ago
Overview
Brief Summary
The overall goal of this research is to develop interventions that leverage online technology (e.g. ads, social media) to reduce individuals' skin-cancer-related risk behaviors and ultimately to reduce skin cancer incidence.
Detailed Description
This research includes three phases: 1. To better understand the motivators and inhibitors of skin cancer risk behaviors in various populations including use of indoor tanning and outdoor sun exposure; 2. To develop content messages and images related to skin cancer risk that are resonant with various populations; 3. To test the relative effectiveness of these messages in reducing likelihood of or actual skin cancer risk behaviors in various populations.
Investigators
Eligibility Criteria
Inclusion Criteria
- •Facebook user between the age of 18 and 65
- •Self-identifies as male
- •Profile indicates interest in at least one of the following: LGBT community, LGBT culture, LGBT social movements, Rainbow flag, Gay pride, GAY-friendly, homosexuality
Exclusion Criteria
- •Failure to meet inclusion criteria
Arms & Interventions
Prevention Advertisement
Participants will be exposed to prevention videos and images through Facebook Advertising
Intervention: Prevention video advertisement
Prevention Advertisement
Participants will be exposed to prevention videos and images through Facebook Advertising
Intervention: Prevention images for advertisement
No Advertisement
No prevention videos and images will be shown through Facebook Advertising
Intervention: No Advertisement
Outcomes
Primary Outcomes
Measure intent to tan
Time Frame: 4 weeks
Intent to tan will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups.
Secondary Outcomes
- Measure awareness of indoor tanning risk(4 weeks)