Cancer Prevention & Online Technologies
- Conditions
- Skin Cancer
- Registration Number
- NCT04064424
- Lead Sponsor
- Stanford University
- Brief Summary
The overall goal of this research is to develop interventions that leverage online technology (e.g. ads, social media) to reduce individuals' skin-cancer-related risk behaviors and ultimately to reduce skin cancer incidence.
- Detailed Description
This research includes three phases:
1. To better understand the motivators and inhibitors of skin cancer risk behaviors in various populations including use of indoor tanning and outdoor sun exposure;
2. To develop content messages and images related to skin cancer risk that are resonant with various populations;
3. To test the relative effectiveness of these messages in reducing likelihood of or actual skin cancer risk behaviors in various populations.
Recruitment & Eligibility
- Status
- NOT_YET_RECRUITING
- Sex
- Male
- Target Recruitment
- 720000
- Facebook user between the age of 18 and 65
- Self-identifies as male
- Profile indicates interest in at least one of the following: LGBT community, LGBT culture, LGBT social movements, Rainbow flag, Gay pride, GAY-friendly, homosexuality
- Failure to meet inclusion criteria
Study & Design
- Study Type
- INTERVENTIONAL
- Study Design
- PARALLEL
- Primary Outcome Measures
Name Time Method Measure intent to tan 4 weeks Intent to tan will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups.
- Secondary Outcome Measures
Name Time Method Measure awareness of indoor tanning risk 4 weeks Awareness of indoor tanning risk will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups.