Cancer Prevention & Online Technologies

Not Applicable

Not yet recruiting

• Conditions: Skin Cancer
• Interventions: Other: Prevention video advertisement; Other: No Advertisement; Other: Prevention images for advertisement

• Registration Number: NCT04064424
• Lead Sponsor: Stanford University

Brief Summary

The overall goal of this research is to develop interventions that leverage online technology (e.g. ads, social media) to reduce individuals' skin-cancer-related risk behaviors and ultimately to reduce skin cancer incidence.

Detailed Description

This research includes three phases:

1. To better understand the motivators and inhibitors of skin cancer risk behaviors in various populations including use of indoor tanning and outdoor sun exposure;

2. To develop content messages and images related to skin cancer risk that are resonant with various populations;

3. To test the relative effectiveness of these messages in reducing likelihood of or actual skin cancer risk behaviors in various populations.

Study Timeline

• Study First Submitted: 2019-08-19
• Study First Submitted QC: 2019-08-19
• Study First Posted: 2019-08-21
• Status Verified: 2024-12
• Last Update Submitted: 2024-12-14
• Last Update Posted: 2024-12-17
• Study Start: 2025-12
• Primary Completion: 2026-01
• Study Completion: 2026-01

Recruitment & Eligibility

• Status: NOT_YET_RECRUITING
• Sex: Male
• Target Recruitment: 720000

Inclusion Criteria

• Facebook user between the age of 18 and 65
• Self-identifies as male
• Profile indicates interest in at least one of the following: LGBT community, LGBT culture, LGBT social movements, Rainbow flag, Gay pride, GAY-friendly, homosexuality

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Exclusion Criteria

• Failure to meet inclusion criteria

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Prevention Advertisement	Prevention video advertisement	Participants will be exposed to prevention videos and images through Facebook Advertising
Prevention Advertisement	Prevention images for advertisement	Participants will be exposed to prevention videos and images through Facebook Advertising
No Advertisement	No Advertisement	No prevention videos and images will be shown through Facebook Advertising

Primary Outcome Measures

Name	Time	Method
Measure intent to tan	4 weeks	Intent to tan will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups.

Secondary Outcome Measures

Name	Time	Method
Measure awareness of indoor tanning risk	4 weeks	Awareness of indoor tanning risk will be measured by our follow-up survey question. Rates of each response will be compared between experimental groups.