Cannabis Edibles Packaging Descriptors Experiment

Not Applicable

Completed

Conditions: Cannabis Use

Interventions: Behavioral: "Handcrafted" descriptor
Behavioral: "Energy Boost" descriptor
Behavioral: "All Natural" descriptor
Behavioral: "Fast-acting" descriptor
Behavioral: "Gluten-free" descriptor
Behavioral: "Vegan" descriptor
Behavioral: "Relax" descriptor
Behavioral: "100% Organic" descriptor
Behavioral: "Made with live resin" descriptor
Behavioral: No descriptor (control)

Registration Number: NCT06171399

Lead Sponsor: Wake Forest University Health Sciences

Brief Summary: The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.

Detailed Description: Cannabis edibles are rapidly leading the legal recreational cannabis market. They present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Delta-9-tetrahydrocannabinol (THC). Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of nine commonly used product descriptors found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any product descriptors.

Recruitment & Eligibility

Status: COMPLETED

Sex: All

Target Recruitment: 2521

Inclusion Criteria

US resident
Aged 18-65, inclusive
Up to 13% of participants will be those who identify as Black/African American
Up to 16% of participants will be those who identify as Hispanic
Approximately 50% of participants will be past year cannabis users

Exclusion Criteria

Does not currently reside in the United States
Younger than 18 or older than 65
Does not provide information regarding history of cannabis use
Otherwise eligible but demographic and/or user group quotas have been met

Study & Design

Study Type: INTERVENTIONAL

Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
"Handcrafted" descriptor	"Handcrafted" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Handcrafted"
"Energy Boost" descriptor	"Energy Boost" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Energy Boost"
"All Natural" descriptor	"All Natural" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "All Natural."
"Fast-acting" descriptor	"Fast-acting" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Fast-acting"
"Gluten-free" descriptor	"Gluten-free" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Gluten-free"
"Vegan" descriptor	"Vegan" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Vegan"
"Relax" descriptor	"Relax" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Relax"
"100% Organic" descriptor	"100% Organic" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "100% Organic"
"Made with live resin" descriptor	"Made with live resin" descriptor	Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Made with live resin"
No descriptor (control)	No descriptor (control)	Four edible product packages (gummies, chocolate, mints, cookies) without any product descriptors

Primary Outcome Measures

Name	Time	Method
Product Appeal	After exposure to product packaging up to 1 minute	One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response Options: (0) Not at all appealing to (10) Very appealing
Product Harm Perceptions (Absolute)	After exposure to product packaging up to 1 minute	One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
Willingness to Try Free Sample	After exposure to product packaging up to 1 minute	One item to assess participants' willingness to try a free sample of the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response Options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
Package Appeal	1 min	One item to assess appeal of the packaging of the product. Results with be reported as mean for all products within conditions. Question: How appealing is this packaging to you? Response Options: (0) Not at all appealing to (10) Very appealing
Package Harm Perceptions (Absolute)	After exposure to product packaging up to 1 min	One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Willingness to Try Product	After exposure to product packaging up to 1 min	One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot

Secondary Outcome Measures

Name	Time	Method
Appeal to Children Responses	After exposure to product packaging up to 1 minute	One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Questions: How appealing do you think this packaging would be to children? Response Options: (0) Not at all appealing to (10) Very appealing
Product Harm Perceptions (Relative)	After exposure to product packaging up to 1 minute	One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response Options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer