Evaluation of Marketing Interventions in Colombia

Not Applicable

Completed

• Conditions: Intimate Partner Violence; Gender Based Violence
• Interventions: Other: Smallholder Marketing; Other: Intimate Partner Violence (IPV) Prevention Training

• Registration Number: NCT03210454
• Lead Sponsor: Emory University

Brief Summary

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

Detailed Description

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world.

The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.

Study Timeline

• Study Start: 2016-04-02
• Study First Submitted: 2017-07-05
• Study First Submitted QC: 2017-07-05
• Study First Posted: 2017-07-07
• Primary Completion: 2017-07-31
• Study Completion: 2017-07-31
• Status Verified: 2017-08
• Last Update Submitted: 2017-08-21
• Last Update Posted: 2017-08-22

Recruitment & Eligibility

• Status: COMPLETED
• Sex: All
• Target Recruitment: 1882

Inclusion Criteria

• Women currently married or living together with a man as if married
• Males or females who are active within the farmer's association are eligible to participate

Read More

Exclusion Criteria

• Women who have a husband/partner who is living elsewhere permanently

Read More

Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Treatment Group 1	Smallholder Marketing	Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention.
Treatment Group 2	Smallholder Marketing	Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training.
Treatment Group 2	Intimate Partner Violence (IPV) Prevention Training	Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training.

Primary Outcome Measures

Name	Time	Method
Incidence Physical and/or Sexual IPV	Post-Baseline (12 Months)	The number of new physical and/or sexual IPV encounters as reported in the study survey.
Change in Prevalence of Physical and/or Sexual IPV	Baseline, End-Line (12 Months Post Intervention)	The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.

Secondary Outcome Measures

Name	Time	Method
Incidence Sexual IPV	Post-Baseline (12 Months)	The number of new sexual IPV encounters as reported in the study survey.
Change in Prevalence of Sexual IPV	Baseline, End-Line (12 Months Post Intervention)	The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.
Change in Prevalence of Economic Coercion	Baseline, End-Line (12 Months Post Intervention)	The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.
Incidence Physical IPV	Post-Baseline (12 Months)	The number of new physical IPV encounters reported.
Incidence Economic Coercion	Post-Baseline (12 Months)	The number of new encounters of economic coercion as reported in the study survey.
Change in Prevalence of Psychological IPV	Baseline, End-Line (12 Months Post Intervention)	The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.
Incidence Psychological IPV	Post-Baseline (12 Months)	The number of new physiological IPV encounters as reported in the study survey.
Change in Prevalence of Physical IPV	Baseline, End-Line (12 Months Post Intervention)	The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.

Trial Locations

Locations (1)

World Food Programme Colombia; 🇨🇴 Aurora, Bogotá, Colombia