Social Media and Breastfeeding Self Efficacy

Not Applicable

Completed

• Conditions: Breastfeeding
• Interventions: Other: Routine postpartum breastfeeding training included in the hospital procedure; Other: Breastfeeding education and counseling

• Registration Number: NCT04929717
• Lead Sponsor: Gazi University

Brief Summary

This study aimed to determine the effect of breastfeeding support on women's breastfeeding self-efficacy via social media. This study was conducted maternity unit at a state hospital in Turkey. Education and consulting about breastfeeding were given via WhatsApp application to women in the intervention group. Women in the control group receive only routine breastfeeding training.

Detailed Description

The research was conducted as a randomized controlled trial. The stratified and permutation block randomization methods were used in the study. The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.

Study Timeline

• Study Start: 2019-10-01
• Primary Completion: 2020-11-30
• Study Completion: 2020-12-31
• Status Verified: 2021-06
• Study First Submitted: 2021-06-10
• Study First Submitted QC: 2021-06-10
• Last Update Submitted: 2021-06-10
• Study First Posted: 2021-06-18
• Last Update Posted: 2021-06-18

Recruitment & Eligibility

• Status: COMPLETED
• Sex: Female
• Target Recruitment: 68

Inclusion Criteria

• being primipara
• being 18 years of age or older
• using the WhatsApp social media application
• having a newborn with a weight of 2500 grams and above
• agreeing to participate in the study

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Exclusion Criteria

• being multiparity
• having a physical or mental health problem that would prevent breastfeeding
• preterm labor (before 37 weeks)
• difficult labor
• either mother or baby having a health problem after birth
• mother's substance use (drug, smoking or alcohol)

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
Control	Routine postpartum breastfeeding training included in the hospital procedure	The women in the control group were pre-tested at the hospital before discharge. The BSES-SF was re-administered by phone at the 3rd and 6th postpartum months. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.
Intervention	Breastfeeding education and counseling	The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. After the breastfeeding education was completed via social media, the counseling process started. Counseling was conducted via social media with a question-answer method between the first and 6th months of postpartum.
Intervention	Routine postpartum breastfeeding training included in the hospital procedure	The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. After the breastfeeding education was completed via social media, the counseling process started. Counseling was conducted via social media with a question-answer method between the first and 6th months of postpartum.

Primary Outcome Measures

Name	Time	Method
The Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF)	6th month	The scale consists of 14 questions and is a five-point Likert type. The lowest score of 14 points and the highest of 70 points are obtained from the scale. The higher the score indicates a higher self-efficacy perception.

Trial Locations

Locations (1)

Gazi University; 🇹🇷 Ankara, Turkey