Vitality Health Incentives for Physical Activity

Phase 3

Withdrawn

• Conditions: Obesity
• Interventions: Behavioral: Discovery Vitality base program; Behavioral: Charitable Incentive; Behavioral: Prize Draw Incentive; Behavioral: Free Choice; Behavioral: Communication; Behavioral: Direct Payment

• Registration Number: NCT01277367
• Lead Sponsor: University of Pennsylvania

Brief Summary

The aim of the study is to prospectively compare the effectiveness of diverse incentives on physical activity behaviour, in a cohort of newly-enrolled, adult members of the Vitality health promotion programme based in South Africa.

Detailed Description

Newly enrolled adult members of the Discovery Health medical plan who have, themselves, prospectively registered for the Vitality health promotion programme will be eligible for the study, and will be invited to participate by Discovery Vitality. A final sample of 9000 adult members, who are recruited and have agreed to participate, will be randomly allocated by Discovery Vitality (with replacement) to one of six study (incentive) groups (n=1500 per group) and followed for six months.

Basic Information
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Recruitment & Eligibility
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Study & Design
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Trial Locations

Study Timeline

• Study Start: 2010-05
• Study First Submitted: 2011-01-12
• Study First Submitted QC: 2011-01-12
• Study First Posted: 2011-01-14
• Primary Completion: 2013-02
• Study Completion: 2013-02
• Status Verified: 2016-08
• Last Update Submitted: 2016-08-17
• Last Update Posted: 2016-08-19

Recruitment & Eligibility

• Status: WITHDRAWN
• Sex: All
• Target Recruitment: Not specified

Inclusion Criteria

• 18 years of age or older
• enrolled in Vitality

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Exclusion Criteria

• under 18 years of age

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Study & Design

• Study Type: INTERVENTIONAL
• Study Design: PARALLEL

Arm && Interventions

Group	Intervention	Description
E	Discovery Vitality base program	These members will receive a direct payment.
F	Discovery Vitality base program	These members will be offered the opportunity to choose one of three incentive options at the time of enrollment in the study.
A	Discovery Vitality base program	These members will be offered no additional incentives
B	Discovery Vitality base program	These members will receive regular communications by Discovery Vitality.
C	Charitable Incentive	These members will nominate a charity which will benefit financially based on participants' level of physical activity.
D	Prize Draw Incentive	These members are entered into a prize draw for a monthly cash prize if they achieve physical activity targets.
C	Discovery Vitality base program	These members will nominate a charity which will benefit financially based on participants' level of physical activity.
D	Discovery Vitality base program	These members are entered into a prize draw for a monthly cash prize if they achieve physical activity targets.
F	Free Choice	These members will be offered the opportunity to choose one of three incentive options at the time of enrollment in the study.
B	Communication	These members will receive regular communications by Discovery Vitality.
E	Direct Payment	These members will receive a direct payment.

Primary Outcome Measures

Name	Time	Method
Engagement in physical activity	6 months	Levels of engagement in fitness related activities as measured by 1) continuous measure of Vitality fitness program points accrued, and 2) frequency count or proportion of members by fitness level groups

Secondary Outcome Measures

Name	Time	Method
Fitness points earned	6 months	The standard Vitality program offers members the ability to accumulate points for physical activity behavior through various means.
Gym visits	6 months	Average number of gym visits over the six month period will be measured.

Trial Locations

Locations (4)

University of Cape Town; 🇿🇦 Cape Town, South Africa

University of Pennsylvania; 🇺🇸 Philadelphia, Pennsylvania, United States

Carnegie Mellon University; 🇺🇸 Pittsburgh, Pennsylvania, United States

Discovery Vitality; 🇿🇦 Johannesburg, South Africa