In response to the growing need for clear and engaging medical communications, leading pharmaceutical and publishing experts will gather for a groundbreaking webinar focused on scientific storytelling in medical publications. The virtual event, scheduled for September 18th at 10am ET (3pm BST, 4pm CEST), will explore how storytelling techniques can enhance the communication of clinical data while maintaining scientific integrity.
Bridging Science and Communication
The webinar brings together expertise from across the healthcare communications spectrum, featuring prominent industry leaders who will share their perspectives on effectively presenting scientific information to diverse healthcare professional audiences. The panel includes David Ginkel, Global Head of Publications at AstraZeneca, who brings 24 years of experience in medical and commercial roles, and Sam Cavana, Head of Publishing Solutions at Taylor & Francis Group, with over 15 years of publishing expertise.
Innovation in Medical Communication
"Storytelling is vitally important within the scientific publications landscape," notes Nicole Parker, EVP of Publications Strategy & Transformation at HCG, who will moderate the session. The webinar will demonstrate practical applications of storytelling techniques in the traditional peer-review process and explore emerging trends in data presentation.
Advancing Health Equity Through Accessible Content
A key focus of the discussion will be the role of plain-language content and publication extenders in promoting health equity. Stephen Towers, SVP of Medical Strategy & Transformation at HCG, emphasizes the importance of "bridging the gap between groundbreaking new technologies and clinicians' and patients' understanding of those technologies."
The panel will address:
- Best practices for incorporating storytelling in clinical data presentation
- Strategies for reaching diverse healthcare professional audiences
- The use of novel content formats including plain language summaries, infographics, and multimedia elements
- Methods to maintain scientific accuracy while enhancing engagement
This initiative represents a significant step forward in medical communications, addressing the challenge of making complex scientific information more accessible while preserving its academic rigor. The webinar aims to provide practical insights for medical writers, publishers, and healthcare communications professionals seeking to enhance their scientific communication strategies.
