Michigan's healthcare landscape is seeing significant advancement in patient support services as Priority Health, the state's second-largest health plan, announces major enhancements to their PriorityGPS navigation platform. The expansion introduces extended service hours, comprehensive scheduling assistance, and new digital support features.
Enhanced Navigation Services
The upgraded PriorityGPS platform now offers extended access to care navigators from Monday through Saturday, providing members with greater flexibility in accessing healthcare support services. The enhancement includes new scheduling capabilities, pre-enrollment assistance, and live chat support, creating a more comprehensive healthcare navigation experience.
Rick Abbott, who joined as Senior Vice President of employer solutions and innovation at Priority Health in 2023, emphasizes the strategic importance of these improvements. "Navigating the complexities of the health care system can be overwhelming, but with these new updates, PriorityGPS aims to provide members with the crucial support they need at every step during their health journey," Abbott states.
Award-Winning Customer Service
The platform enhancement comes at a time of recognized excellence for Priority Health. The organization's Customer Care Team recently achieved a significant milestone, securing the top position in Newsweek's annual rankings of America's Best Customer Service within the Health Insurance category. This recognition underscores Priority Health's commitment to superior member support and service delivery.
Market Position and Impact
As the third-largest provider-sponsored health plan nationally, Priority Health's expansion of navigation services reflects a broader industry trend toward more comprehensive member support systems. Operating from Grand Rapids, Michigan, the organization continues to strengthen its position in the healthcare market through technology-enabled service improvements and customer-centric innovations.
The enhanced PriorityGPS platform represents a significant step forward in reducing healthcare navigation barriers and improving access to care services. By extending support hours and introducing new digital tools, Priority Health is working to ensure members can more easily navigate their healthcare journey, regardless of complexity or timing.
