AI-powered online safety company Aura announced a strategic partnership with family connection and safety company Life360, involving a $25 million investment and commercial agreement for key go-to-market channels. The partnership, announced on May 12, 2025, combines complementary safety solutions targeting both digital and physical family protection.
Partnership Structure and Investment
Under the strategic agreement, Life360 will invest $25 million in Aura while establishing exclusive distribution rights for both companies. Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. Additionally, Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform.
"Aura and Life360 have the shared mission to help keep families safe in both the online world and the real world," said Hari Ravichandran, founder and CEO of Aura. "This new partnership allows us to bring together our complementary products in the channels where each company is strongest to bring a bundled solution for customers."
Market Expansion Strategy
The partnership enables both companies to access new distribution channels and customer bases. Life360 CEO Chris Hulls emphasized the strategic value of reaching new members through Aura's established employee benefits channel. "We are excited by the opportunity to reach new members through Aura's established employee benefits channel, expanding access to Life360's safety and connection services," Hulls stated. "This partnership accelerates our shared mission of protecting families and allows us to experiment with a new distribution channel."
Company Profiles and Market Position
Aura positions itself as one of the fastest-growing online safety solutions for individuals and families, offering AI-powered protection across different life stages. The company's services include real-time threat detection, scam alerts, and tools designed to protect children from predators, cyberbullying, and tech-driven mental health risks.
Life360 operates as a leading family connection and safety company, trading on Nasdaq under the symbol LIF and ASX under 360. The company serves approximately 79.6 million monthly active users as of December 31, 2024, across more than 170 countries. Life360's platform includes location sharing, safe driver reports, and crash detection with emergency dispatch services, delivered through its mobile app and Tile tracking devices.
