Allergan Aesthetics, an AbbVie company, has launched its innovative AA Signature Program at the International Master Course on Aging Science (IMCAS) World Congress 2025 in Paris. The program represents a significant advancement in personalized aesthetic medicine, providing healthcare professionals with a structured approach to multimodal treatment planning.
The AA Signature Program was developed in response to growing patient demand for personalized aesthetic solutions. According to company research, 8 in 10 patients proceed with treatment following a holistic consultation, highlighting the effectiveness of comprehensive treatment approaches.
Patient-Centric Treatment Approach
The program focuses on three primary patient needs commonly encountered in clinical practice:
- Lift: Addressing sagging tissue with added structure and skin firmness
- Definition: Enhancing facial angles and lower face definition
- Skin Quality: Improving skin texture with smoother, firmer, and more hydrated appearance
"The AA Signature program addresses the rising demand for a holistic treatment approach and leverages our advanced product portfolio, providing HCPs with access to expert opinions, business support, and comprehensive educational programs that align with individual patient aesthetic goals," said Mark Wilson, SVP Head of International Commercial, Allergan Aesthetics.
Clinical Benefits and Business Impact
The program is supported by compelling research demonstrating the benefits of holistic treatment approaches. Clinics utilizing treatment plans addressing multiple areas of the face see a 68% higher retention rate compared to those focusing on single areas per treatment.
This data aligns with patient preferences, as more than 9 in 10 patients express interest in receiving full-face consultations. Additionally, research shows that specific concerns drive patient interest:
- More than 1 in 3 patients seek improvements in chin, jawline, or side profile
- 94% of people want to improve their facial skin quality
- 52% of people worry about facial skin texture or tone
Educational Components and Expert Support
The AA Signature Program includes advanced training and education modules designed to help practitioners harness the full potential of Allergan Aesthetics' facial product portfolio. The IMCAS 2025 congress features several educational opportunities related to the program:
AMI Symposium: 'AA Signatures: Innovating the Patient Journey'
The Allergan Medical Institute (AMI) hosted symposium will demonstrate how to design signature looks using Allergan's portfolio through real-world examples from experts. A live injection session will focus specifically on the 'lift' component of the AA Signature Program.
Medical Symposium: 'Mastering the Lower Face and Neck'
With research showing that 1 in 2 people are bothered by lines and wrinkles around the lower face, this symposium will provide clinical expertise for achieving optimal outcomes in this challenging area.
Meet the Experts Sessions
The congress will feature sessions with renowned medical professionals, including Dr. Jean Carruthers, who is credited with discovering the cosmetic use of neuromodulators, which led to the launch of BOTOX® Cosmetic.
Immersive Learning Experience
Allergan Aesthetics' booth at IMCAS serves as a discovery hub for the AA Signature Program, offering hands-on experience with the company's product portfolio. Visitors can explore product rheology, learn about innovative technologies, and practice injection techniques with guidance from clinical specialists.
Global Expansion Plans
Following the international launch at IMCAS World Congress 2025, Allergan Aesthetics plans to gradually introduce more signature looks and approaches using their product portfolio around the world. These expansions will reflect new trends, products, and indications, and will address different areas of the face.
Industry Context
The launch comes at a time when the aesthetic medicine industry is increasingly focused on personalized, holistic approaches to patient care. The AA Signature Program represents Allergan Aesthetics' response to this trend, leveraging their position as a global leader in the aesthetic space.
Healthcare professionals interested in the AA Signature program are advised to contact their local Allergan Aesthetics representative to determine availability in their country.
