Dubai Launches UAE's First National Digital Platform for Addiction Recovery: Masar Wellness
Key Insights
Dubai Police (search) and three other government entities launched Masar Wellness, the UAE's first specialized national digital platform for addiction (search) recovery.
The platform manages the entire recovery journey across four stages: treatment, rehabilitation, community reintegration, and empowerment through a unified electronic system.
Masar Wellness creates a comprehensive electronic record for each individual, enabling data-driven insights to strengthen future programs and policies.
Dubai Police (search), in partnership with Dubai Public Prosecution (search), the Community Development Authority (search), and the Erada Centre for Treatment and Rehabilitation (search), has launched Masar Wellness — the first specialized national digital platform of its kind in the UAE designed to support individuals recovering from addiction (search) across their entire recovery journey.
The initiative creates a unified digital ecosystem connecting all partner entities to ensure continuous care, improve coordination, and reduce the risk of relapse. Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police (search), described the platform as a new milestone, emphasizing that recovery continues beyond treatment through sustained psychological, social, and professional support.
A Four-Stage Digital Recovery Journey
Masar Wellness delivers a fully integrated digital journey across four distinct stages: treatment, rehabilitation, community reintegration, and empowerment. The platform enables partner entities to track progress, manage interventions, monitor recovery plans, and use data-driven insights to strengthen future programs and policies.
Built on a unified digital infrastructure, the platform standardizes procedures, speeds up case management, and creates a comprehensive electronic record that follows each individual from admission through to reintegration. It also monitors adherence to treatment plans, encourages family involvement, and enables early intervention when needed while strengthening collaboration between partner organizations.
Privacy and Long-Term Empowerment
Abdulrazzaq Al Amiri, Chief Executive Officer of the Erada Centre for Treatment and Rehabilitation (search), highlighted that the platform provides a secure mechanism for sharing information and monitoring cases while maintaining the highest standards of confidentiality and privacy. This approach, he noted, enables more effective treatment plans and supports individuals' successful return to family, work, and community life.
The platform manages the entire recovery journey through a single electronic system, providing integrated services tailored to each individual's needs while improving follow-up, rehabilitation, and long-term empowerment. As the first specialized platform of its kind in the UAE, Masar Wellness represents a significant advancement in how addiction (search) recovery services are coordinated and delivered at the national level.