Generative AI, paired with data analytics, accelerates project execution for companies, as highlighted in the 2024 MIT Sloan Master of Business Analytics Capstone Project. This trend contrasts with 'legacy machine learning,' which enables precision but lacks speed. Projects involving life sciences, insurance, telecommunications, and retail sectors demonstrate generative AI's potential to expedite drug development, customer response, and internal communication. Additionally, the integration of generative AI aims to improve workforce management and accuracy in various business processes.