Women remain underrepresented in clinical trials, prompting the launch of Lindus Health's women's health-focused CRO. This CRO aims to address historical gaps by considering ethical and social factors, ensuring true informed consent, and developing strategies to overcome social barriers. Despite increased industry attention, diversity in clinical trials continues to suffer, with underrepresented groups like Black patients, elderly, disabled, indigenous, and transgender and nonbinary people lacking adequate representation. Boosting participation among these groups presents a market opportunity for sponsors.