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BAXTER HEALTHCARE CORPORATION

🇺🇸United States
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Spectral Medical and Baxter Extend Partnership for PMX in Septic Shock Treatment

• Spectral Medical and Baxter Healthcare Corporation have extended their exclusive supply and distribution agreement for PMX, a therapy for septic shock, by 10 years post-FDA approval. • The agreement ensures Baxter remains Spectral's exclusive partner for distributing PMX products in the U.S. and Canada, pending FDA approval, enhancing commercialization prospects. • Baxter's commitment includes a milestone payment to Spectral following the enrollment of 90 patients in the PMX-focused Tigris Trial, highlighting support for PMX's clinical development. • The Tigris Trial, a confirmatory study of PMX, is designed as a 2:1 randomized trial of 150 patients using Bayesian statistics to evaluate PMX's efficacy in endotoxic septic shock.

Pharma's Evolution in Social Media: From Listening to Collaboration in Rare Disease Communities

• Social media platforms have transformed from basic forums in the 1990s to sophisticated engagement channels, revolutionizing how pharmaceutical companies interact with rare disease patient communities. • Lundbeck's Huntington's disease Facebook page demonstrates successful pharma-patient engagement, providing support to 25,000 affected individuals and their caregivers through disease awareness and community building. • The pharmaceutical industry is transitioning from passive social listening to active collaboration, with companies now utilizing crowdsourcing for clinical trial design and patient support program development.
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