Microsoft announces collaborations with Italian organizations leveraging Generative AI, including Brembo, Campari, Ferrero, iGenius, Roma Capitale, and Ospedale San Raffaele. CEO Satya Nadella highlights AI's role in boosting productivity and competitiveness, with Italy set to benefit from a €4.3 billion investment in AI infrastructure and skills training. AI adoption is projected to increase Italy's GDP by €312 billion over 15 years, with significant productivity gains reported by Italian companies.