The weight management market is rapidly expanding, with SNS Insider projecting a 43.73% annual growth rate through 2032. Major pharmaceutical companies like Novo Nordisk, Eli Lilly, and Roche are entering the market, anticipating a 15-fold increase in obesity drug sales over five years. PlantX Life Inc. has partnered with LIV3 to launch SugarShield, a plant-based weight loss supplement targeting the $5.24bn market. Novo Nordisk's SOUL trial showed oral semaglutide reduced MACE by 14% in type 2 diabetes patients, while Eli Lilly is suing vendors for selling copycat tirzepatide. Viking Therapeutics and Roche are also advancing in obesity drug development.